Media Specialist
POTAWATOMI BUSINESS DEVELOPMENT COR - New Lisbon, Wisconsin, United States, 53950![POTAWATOMI BUSINESS DEVELOPMENT COR](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at POTAWATOMI BUSINESS DEVELOPMENT COR
Overview
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Overview
Camp Douglas, Wisconsin
Employment Status:
Full Time Regular
FLSA Classification:
Non-Exempt
Hourly (SCA) Shift:
8-hour shift; Mon-Fri; no holidays or weekends
Position Summary:Potawatomi Defense Operations (PDO), a federal government contractor, is seeking a qualified Media Specialist who will provide Media Relations services to the Wisconsin Army National Guard (WIARNG) Recruiting and Retention Battalion (RRB) by demonstrating expertise in strategic marketing and advertising development, market analysis, and evaluation of advertising effectiveness.
Essential Duties & Responsibilities:
Media Coordination and Strategic Planning:Provide advertising support to Recruiting and Retention Non-Commissioned Officers (RRNCOs) with the goal of generating leads, reducing attrition, and increasing retention. Proactively develop and execute media relations plans with messages that align and support the WIARNG's RRB mission, values, and accomplishments.
Cultivate and maintain relationships with journalists, editors, and other influencers across print, broadcast, and digital media platforms.
Create engaging content for a variety of platforms, including social media, web, newsletters, employee and media. Develop strategies and plans to integrate activities across multiple platforms.
Serve as the primary point of contact:Coordinate media inquiries, interviews, statements, background information, and press releases in a timely and professional manner. Monitor media coverage and track relevant industry trends, providing analysis and recommendations to leadership.
Assists with the preparation of media materials:Including press releases, media kits, fact sheets, talking points, and other materials as needed with accuracy, clarity, and alignment to the RRB messaging and branding strategies.
Identify and pursue opportunities for earned media coverage:Pitching stories and securing placements to maximize visibility and reach. Coordinate media events, press conferences, and interviews, managing logistics to ensure a strong and positive experience for all participants.
Collaborate closely with internal stakeholders:Including marketing and the field-based recruiting team to align media relations activities with broader organizational goals and initiatives.
Draft press releases:All press releases shall be reviewed, approved, and submitted to media by the RRB Operations & Training Officer or the Marketing Non-Commissioned Officer (NCO).
Provide assistance in designing, developing and executing advertising programs:To support all special missions to include Officer recruiting, Warrant Officer recruiting, Medical recruiting, and Chaplain recruiting.
Plan, organize work, and meet deadlines:The contractor shall be able to demonstrate the ability to make judgments about sensitive/confidential information.
Maintain Production Results:Retain all current production results and metrics to ensure effectiveness.
APPLICATION INSTRUCTIONS:Apply Online:
ipc.us/t/556FB467CA224F04
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