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Title: Senior Growth Marketer

Location: Remote, US

Duration & Type: Full-Time/Direct Hire

Compensation & Benefits: Base Salary: $85,000 - $100,000/year. Medical, dental, vision, and 401(k) with company match.

Chamberlain Advisors is seeking an experienced and technically savvy Senior Growth Marketer with B2C experience to spearhead lead generation efforts through a multi-channel approach. This role requires a blend of creative and technical skills to optimize marketing performance and drive significant business growth. Candidates should demonstrate hands-on marketing management and significant experience working with annual budgets of $2 million or more.

As a Senior Growth Marketer, you will be responsible for not only optimizing existing lead generation strategies but also implementing new and innovative strategies to capture a very niche audience and drive e-commerce growth. A successful candidate will have a proven track record of managing multi-million-dollar advertising budgets, optimizing campaigns for ROI, and working effectively with cross-functional teams.

What You Will Be Accountable For:

• Campaign Development and Management
  • Develop, manage, and optimize growth marketing strategies including, but not limited to SEM, SEO, email, paid social, partnerships, remarketing/retargeting, and affiliate marketing that drive high-quality traffic, enhance visibility, and generate qualified leads.
  • Optimize existing lead generation strategies with a focus on improving performance in Google Ads, Microsoft Ads, and third-party lead generation relationships.
  • Develop and implement e-commerce strategies to increase online sales.
  • Manage multiple marketing campaigns and projects simultaneously (3-7 campaigns concurrently).
  • Create compelling ad copy and visuals for campaigns.
• Digital Marketing, Optimization, and Analytics
  • Build, launch, and monitor all lead gen landing page creation and optimization, ensuring these are optimized for paid media conversion and SEO. This includes the ability to build landing pages using drag-and-drop tools.
  • Design and run A/B experiments on landing pages to validate hypotheses, improve conversion rates, and maximize net revenue retention.
  • Monitor and optimize campaigns in real-time, using data-driven insights to maximize ROAS, reduce CPA, and drive conversion rates.
  • Rigorously measure and report on KPIs (CPL, CPA, ROI) on a daily, weekly, and monthly basis in support of growth goals.
  • Utilize data from Hubspot, Google Analytics, and Google Ads, analyzed within our BI tool (Domo) to inform campaign decisions and optimize performance.
• Vendor and Budget Management
  • Lead day-to-day project management and negotiations with media agencies and external vendors, ensuring teams have the guidance, data, assets, and approvals needed to effectively build, test, and optimize campaigns. This includes renegotiating contracts with vendors to optimize costs and maximize ROI.
  • Effectively manage a marketing budget of $2-$5 million or more annually, ensuring a strong ROI on marketing spending while identifying new opportunities for scale. This includes experience managing budgets for Google Ads Microsoft Ads, and other digital marketing channels and other platforms.
• Cross-functional Collaboration
  • Work closely with marketing, sales, and customer support teams to align messaging and drive cohesive marketing strategies that support overall business objectives.

Qualifications:

• Marketing Expertise and Experience
  • 5+ years of hands-on experience implementing and optimizing B2C lead generation and e-commerce tactics through SEM (Google Ads, Microsoft Ads, remarketing platforms), SEO, Paid Social (Facebook, Instagram, TikTok, etc.), Email, Programmatic Display, Streaming Audio etc.
  • Demonstrated success in executing and optimizing B2C lead generation, e-commerce, and branding campaigns with an annual marketing budget of $2 million or more.
  • Proven track record of success in a performance-driven marketing environment, with a focus on achieving a minimum 2x ROI on marketing spend.
  • Experience in service-based industries or marketing products targeted at expecting parents is highly desirable.
  • Experience with subscription-based business models is a plus.
• Technical and Digital Skills
  • Experience building landing pages using Craft, Hubspot, WordPress, or similar drag-and-drop tools.
  • Proficiency in Hubspot, Salesforce or similar CRM experience.
  • Ability to analyze complex data sets, derive insights, and communicate findings clearly to inform decisions.
  • Experience integrating AI-powered automations and strategies to improve efficiencies and results.
  • Experience with Canva for creating marketing assets.
  • Strong understanding of design principles, including typography.
• Professional and Soft Skills
  • Strong project management skills with the ability to manage multiple marketing tactics and projects simultaneously.
  • Ability to “think-outside-the-box” and come up with new ideas and concepts that are executable.
  • Versatile and adaptable—a true jack-of-all-trades who thrives in dynamic environments.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

About The Client:

Our client is one of the fastest-growing private stem cell banks in the US, and a leader in the advancement of the field. They believe that the stem cells collected from newborns are the key to their families’ healthy futures. They have a responsibility to ensure every expecting parent knows their options and chooses to private bank or donate, but never throw away.

Why Work with Chamberlain?

Chamberlain Advisors is a veteran-owned business that provides human capital solutions through contract, contract-to-hire, direct-hire, and retained-search opportunities. Chamberlain candidates benefit from our unique hiring and interviewing process which has been designed to increase the likelihood that they will be successful in their job searches. This is achieved through our 5-step recruitment process, ensuring a top-of-the-line candidate experience. Find out what makes us different; apply to Chamberlain today.

Equal Employment Opportunity:

Chamberlain Advisors provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Chamberlain Advisors complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Chamberlain Advisors expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Chamberlain Advisors' employees to perform their job duties may result in discipline up to and including discharge.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• General Business, Other, and Consulting
• Industries: Staffing and Recruiting

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