Director, Marketing, North America
Money Fit by DRS - San Francisco, California, United States, 94199![Money Fit by DRS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Money Fit by DRS
Overview
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Overview
Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the SEA businesses.Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first- and third-party events.Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.Drive content marketing - partner with the Content Marketing team to layout and execute a comprehensive content strategy, including industry-specific whitepapers.Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.You are:
Structured and analytical: You get in the data to find out what is going on and yet know how to uplevel - you don’t lose sight of the forest for the trees.A problem solver: you expect challenges to arise and you are ready to roll up your sleeves to solve them.Hungry to win: your passion drives you to find creative solutions to win.An expert communicator: you know how to digest, synthesize, and communicate complex information in an easy to understand way - whether internally or to potential customers.Customer obsessed: you really care about what the customer thinks and are always finding ways to reach customers and adjust our value props accordingly.Willing to get in the weeds: You have a mastery of strategy, but are also eager to go deep on campaign performance and execution.You have:
A Bachelor's Degree or equivalent experience.15+ years experience in Marketing (ideally B2B) and familiarity with both online and offline channels.An entrepreneurial mindset and a willingness to get your hands dirty.Excellent interpersonal and communication skills.Exceptional organizational skills, attention to detail, and a customer obsessed approach.Past fintech and startup experience is a plus.At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. We want you to share in our success, which is why you’ll be offered a competitive salary plus valuable equity within Airwallex. We also like to ensure we create the best environment for our people by providing a collaborative open office space. We organize regular team building events and we give our people the freedom to be creative.Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence, and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.
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