Director, Field Marketing and Events New Oakland, California, Uni...
Tbwa Chiat/Day Inc - Oakland, California, United States, 94616![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tbwa Chiat/Day Inc
Overview
- Apply
Overview
Develop and execute comprehensive field marketing strategies to drive pipeline growth, support sales objectives, and increase brand awareness within targeted enterprise segments.Provide leadership, strategy, and vision for LaunchDarkly’s execution of field events and conferences that ties into key business objectives.Collaborate with global enterprise sales teams to identify and prioritize key markets and accounts, develop targeted marketing campaigns, and support account-based marketing initiatives.Analyze territory health and campaign performance with KPIs to optimize marketing strategies, enhance targeting, and improve overall funnel performance.Work closely with the Events team and manage regional events, including trade shows, conferences, webinars, and executive roundtables, ensuring high-quality execution and ROI.Leverage digital marketing channels, including social media, email, and content marketing, to reach target audiences and generate qualified leads.Effectively manage and enable a team of global field marketers to plan and execute against key business objectives.Qualifications:
10+ years of marketing experience with a proven track record of driving pipeline growth and supporting territory health through innovative marketing strategies and tactics.7+ years of event management and field marketing experience.Excellent project management, organizational, and multitasking skills, with the ability to prioritize and manage multiple projects simultaneously.Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.Experience working with global, remote teams and collaborating with cross-functional stakeholders.Willingness to travel as needed to support regional marketing events and initiatives.Pay:
Target pay range for a Level M4 in San Francisco/Bay Area: $165,000 - $194,000**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.About LaunchDarkly:
Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations.At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company.
#J-18808-Ljbffr