Retail Marketing Manager
Blue Nile - New York, New York, us, 10261Work at Blue Nile
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Overview
Retail Marketing Manager
role at
Blue Nile
will lead our clientele engagement strategy in our local markets to maximize revenue and deliver our commitment to excellence in our showroom experience. They will oversee local marketing efforts, establish automations to support our sales consultants, and partner closely with our performance marketing team to drive traffic and incremental revenue. This role will work closely with our Customer Excellence, Product, Analytics, Design, and Performance Marketing teams.Who You Are:You are a collaborator who does not shy away from a challenge and constantly strives for improvement across everything you do. You are eager to learn, willing to roll up your sleeves, and are a great team player. You strive for customer excellence in everything you do and excel at driving initiatives from inception to completion.What You’ll Do:Develop strategy and execute retail marketing and client engagement initiatives including product launches, point-of-purchase merchandising solutions, digital marketing/advertising, promotions, loyalty programs and other in-store activationsForecast and manage annual budgets for direct marketing and store events for showrooms and facilitate all invoicingManage regional retail marketing calendar and liaise with marketing team to prepare all new store opening outreach, activities, event request proposals and recapsManage contact with and develop relationship with Mall Marketing teamsDevelop regional strategy and manage client gifting budgetsCurate client lists for engagement opportunities with retail partnersTrack and communicate showroom marketing spend and budget reconciliationIdentify new opportunities and execute marketing activities to help drive awareness and velocities for our local showroomsAnalyze data and maintain knowledge of trends and developments in the market to identify needs for new opportunities and make recommendations accordinglyWork closely with performance marketing, product, design, customer service, store managers, retail team and sale consultants to create and lead integrated marketing plans that are effective and maximize ROIAssist with the creation of presentations for external and internal meetingsCollaborate with Public Relations team to promote new store effortsAssist in senior leadership/trade show event planningConduct market research to identify customer trends, competitor offerings and demographic dataMaintain positive and collaborative relationships with cross functional teams (i.e. design, marketing, merchandise, product, sale consultants)Interpret data, analyze results, and develop reports and/or dashboards for stakeholdersOther responsibilities as assignedRequirementsBachelor's degree with a major in Business Administration, Communications or Marketing4+ years of experience in Retail Marketing including the development and management of marketing campaigns and promotionsStrong analytical skills and attention to detail are critical attributesHighly organized with exceptional project management skills and ability to drive alignment between key stakeholdersUnderstanding of analytical or database software, particularly CRM or business intelligence systems preferredStrategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation)Bias towards action, ability to be scrappy, and execution skills to make it all countExcellent Microsoft Excel and PowerPointExperience with performance tracking and reportingObsessed with being consumer firstQuick to learn and adapt to overcome challengesEnjoys working in an environment with a lively, engaged, and passionate team cultureTravel:Ability to travel 4-6x per yearBenefitsThe salary range for this job is $81,100 - $110,000. Base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills & experience, among other factors. Regular positions are eligible for discretionary bonus.Blue Nile offers medical, vision, dental coverage and 401(k) employer match amongst other benefits for eligible positions.