Cleco
Communication Strategist II_
Cleco - Pineville, Louisiana, United States, 71361![Cleco](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The Communication Strategist II is an experienced professional who works independently, and collaboratively within the communications department and with key internal business partners, in the development and execution of internal and external communications programs that support the company’s vision, mission, brand and strategic efforts. This individual will produce a variety and significant volume of written and multimedia content, and help shape the company’s employee communications strategy.Key Responsibilities- Champion a corporate culture that emphasizes transparency, integrity, safety, environmental responsibility, employee development, diversity and inclusion, customer service, and operational excellence- Proactively provide important information and critical messaging to stakeholders- Content creation and delivery of communication under tight deadlines through employee app, company intranet, newsletters, emails, presentations, website, social media, talking points, press releases, speeches, articles and media interviews- Counsel executive leaders and other employees on communication best practices and serve as an advisor on communications and corporate reputation issues- Develop relationships and collaborate across all levels of the company, as well as work independently- Manage company reputation, as well as monitor industry news and competitor activity across traditional and social media- Serve as a media spokesperson and designated point person in all aspects of communication to ensure message continuity, clarity and accuracy- Develop, cultivate and manage media relationships- Oversee advertising efforts, including media planning and buying and creative development- Manage company’s digital media presence (i.e. website, social media)- Support company’s corporate giving programs- Develop, plan and implement internal and external events/meetings- Budget oversight for projects and programs- Ensure brand consistency using company branding guidelines- Establish KPIs and metrics to drive communication efforts- Continuous learning of utility industry and company business- As a provider of essential services, Cleco expects its employees to be available to work additional hours, work in alternate locations, and/or perform additional duties in connection with storms, outages, emergencies or other situations as deemed necessary by the company.QualificationsRequired Education, Skills & Experience- Bachelor’s degree in Journalism, English, Communications or related field- 3-5+ years of related experience- Strong writing, editing, speaking and listening skills- Proven analytical skills- Demonstrated ability to use or learn social media, web analytics, design tools- Some travel required- Highly motivated- Ability to successfully perform under emergency situations or high-pressure conditionsLicenses and Certifications- N/AKey Competencies- Balances stakeholders- Builds effective teams- Business insight- Communicates effectively- Courage- Demonstrates self-awareness- Drives Results- Drives Vision and Purpose- Ensures Accountability- Instills trust- Nimble learning- Plans and Aligns- Safety- Strategic mindsetMay perform other duties as assigned.