Product Marketing Manager
Esker U.S. - Middleton, Wisconsin, United States, 53562![Esker U.S.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Esker U.S.
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Overview
Full-timeDescription
As a Product Marketing Manager, you will be responsible for generating leads for Esker’s Accounts Receivable solution suite. You will leverage several marketing channels including email, content promotion, digital events, and more to fill the lead funnel with quality leads and then nurture those leads through the sales process.The ideal candidate is a growth-minded marketer with prior B2B lead generation experience in email marketing, content promotion, and marketing automation, excellent writing skills, and an aptitude to quickly learn the digital tools in our tech stack. You will need to be fast-thinking, creative, quick to both problem-solve and execute, and highly collaborative.Employee Benefits
Student loan repayment assistanceFlexible work schedule, summer hours, and work from home optionsProfit sharing optionsPaid time off for community outreach and volunteer opportunitiesYearly stipend for employee wellness, hobbies, or educational activitiesDog-friendly work environmentCompetitive salary and benefits packageResponsibilities
Own US strategy for Esker Accounts Receivable demand generation: targeting, messaging, promotion, content, nurturing, reporting, and budgetingExecute marketing programs (email, webinars, content promotion, etc.) to drive key business metrics including leads, marketing-qualified leads, sales qualified leads, opportunities, and revenueDrive content creation and promotion strategy for effective thought leadership through late-stage lead progressionWork with third-party vendors to promote content and messaging to relevant audiencesInform website copy and messaging decisions – including proper calls to action and content strategyPerform ongoing database analysis on trends, successes, response rate, conversion rates, lead funnel progression, marketing influence, etc.Segment and leverage the marketing database to launch efficient and effective email programsManage budget and conduct ROI analysis on marketing spendCreate the strategy for nurturing leads through a mix of helpful content and other calls-to-actionWork together with product management, sales, external influencers, and industry experts to develop effective, timely, and relevant messagingOptimize engagement from marketing efforts to increase the lead conversion rateA/B test and continually measure the performance of marketing messaging and contentRequirements
Think you’re Esker’s ideal candidate? Here’s what we’re looking for:Minimum 3+ years of experience in B2B marketing, SaaS marketing a major plusProven success with email marketing, lead nurturing, and marketing automation platforms (Marketo a plus)Experience with CRM systems (salesforce.com a plus)Excellent writer and communicatorStrong analytical skills and data-driven thinkingAptitude for funnel reporting, ROI and KPI tracking, budget management, and planningGrowth mindset to grow revenue from marketing effortsWho We Are
Established in 1985, Esker has grown into a leading provider of AI-driven process automation software with over 650 employees and 1,400 customers worldwide. Companies such as Arizona Cardinals Football Club, Whirlpool, Sony, Trek, Heineken, and many more use our cloud-based solutions to run more efficient and cost-effective business processes, improve customer and supplier relationships, increase employee productivity and morale, and enhance global visibility, scalability, and compliance. Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.Come as You Are
Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of: race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.Salary Description
$68,700 - $85,900 + incentive
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