Growth Marketing Analyst
WholesomeCo Cannabis - Bountiful, Utah, United States, 84010Work at WholesomeCo Cannabis
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Overview
innovation. WholesomeCo is committed to improving medical cannabis accessibility by putting patients' needs first and guiding them along their personal cannabis journeys.This role will work closely with our Marketing, Inventory, and Compliance teams to ensure projects are completed accurately, on time, and follow our brand guidelines and legal standards. There are a number of directions this role could grow over time depending on the candidate and how the team evolves. This job will involve a high-level of analysis, independent discretion, an ability to interpret data, collaboration and suggestion for future-focused projects.Responsibilities include:Analyze and prepare recommendations for management on programs, process improvement initiatives and opportunities including conducting primary and secondary research to support customer engagement plans.Analyzes customer data using database queries (SQL), web analytics tools (Google Analytics, Domo etc), and campaign management software tools.Evaluate quantitative and qualitative data and provide recommendations for changes or implementation of new tactics to elevate the customer experience and maximize effectiveness of customer engagement, applying data research and demographic analysis.Execute promotional marketing campaigns leveraging provided content and pre-designed templates (email, sms, push)Ensure campaign continuity is carried throughout ecommerce experience (heroes, landing pages, announcement banners)Owning and scheduling customer incentives (coupons, sales, loyalty boosts)Analyze and optimize automated campaigns based on data & insights (e.g. cart abandonment automated flows)Manage all aspects of multiple customer engagement programs and share data and insights to support company-wide initiatives.Monitor and maintain data quality within the marketing database, ensuring accuracy. This includes developing processes for data enrichment, cleansing, and segmentation.Gather data, synthesize and collaborate the campaign performances with our leadership teamsProvide key contributions towards the company’s marketing segmentation strategyProvide feedback and suggestions for current projects and future-facing projectsCollaborate & strategize with the Director of Digital Products (Growth) on growth strategies, this will include automation, segmentation, etcManagement & delegation of work to outside contractors in regards to digital marketing insights/campaignAdvocate for medical patients in Utah and help us get better every weekOther job duties as requestedQualifications:B.S/B.A in Marketing, Business Administration or other related fields requiredA growth mindset, ambitious attitude, and a desire to learn in a startup environmentExceptional attention to detail and organizational skillsDemonstrated interpersonal and written communication skillsComfortability analyzing and interpreting data from marketing platforms, BI tools, and spreadsheetsUnderstanding of SQL requiredTech-savviness and ability to learn new online toolsMust be 21 years of age or olderBenefits:Paid time off (PTO)Seven (7) paid holidays per yearEmployer paid 60% of the total medical insurance premiumEmployer paid 75% of the total dental insurance premiumEmployer paid 75% of the total vision insurance premiumHSA with match up to $150 per month401(k) with 100%
employer match up to 3% and 50% match for the following 2%Employee Assistance Program (EAP)Employer paid $25,000 of basic life coverageOptional additional life insuranceOptional accident insuranceEmployees who are active medical cannabis patients are eligible for an employee discount of 35% off of WholesomeCo products and 15% off of 3rd party productsWholesomeCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Employment is contingent on passing a pre-employment/post-offer background check. This employer participates in the E-verify program where legally required.