Social Media Coordinator (Hybrid Opportunity)
UMass Amherst - Amherst, Massachusetts, us, 01002![UMass Amherst](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at UMass Amherst
Overview
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Overview
Other FunctionsPerforms other duties as assigned.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)Bachelor's degree.One (1) year managing social media accounts for an organization or business.Proficiency with social media platforms including Facebook, X, Instagram, LinkedIn, TikTok, and emerging platforms.Experience with social media management tools for example Loomly, Sprout, Hootsuite, Buffer or a comparable technology.Experience with tracking social media metrics and analytics.Strong understanding of the best ways to reach diverse audiences via digital content and communications, including adjusting messages to increase engagement with desired stakeholders, and a willingness to adjust course if an approach is not working as expected.Excellent writing ability.Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)Bachelor's degree in marketing, communications, or a related field.Experience in higher education or a similar environment.Experience creating and editing video content for social media distribution and other purposes.Strong interpersonal and customer service skills.Ability to manage multiple projects simultaneously and meet deadlines.Creative thinking and problem-solving skills.
Physical Demands/Working ConditionsTypical office environment.
Work ScheduleMonday-Friday, 37.5 hours per week.Ability to work occasional nights and weekends as needed.This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
Salary InformationLevel 25PSU Hiring RangesSpecial Instructions to ApplicantsAlong with the application, please submit a resume and cover letter. References will eb checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged.UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.