Senior Marketing Manager
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Overview
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Overview
Senior Marketing Manager Job Location:
United States Job Location Type:
Remote Job Contract Type:
Fulltime Job Seniority Level:
MidSenior level Rapidly Growing Life Sciences Technology Company
Ultima Genomics is a rapidly growing company that is developing groundbreaking genomics technologies. Our mission is to continuously drive the scale of genomic information to enable unprecedented advances in biology and improvements in human health. We have developed a foundational new approach to sequencing at scale that overcomes limitations due to the high costs of current technologies. We are wellfunded and have raised approximately $600 million from global toptier investors. Our team brings together unique and diverse expertise across multiple disciplines from healthcare and life sciences to engineering to technology and software and beyond. We are a collaborative group including successful entrepreneurs chemists hardware and software engineers genomics and biotechnology experts molecular and computational biologists software and algorithm experts and operations and commercial leaders. Join us to develop and commercialize technologies that unleash the power of genomics at scale and empower the future of human health.
We are looking for a highly motivated and dynamic
Senior Marketing Manager
to join our team!
As the Senior Marketing Manager at Ultima Genomics you will report directly to the Vice President of Marketing. This position will be responsible for the marketing strategy and execution of new and onmarket products in line with the company’s strategic and revenue goals. This is a highimpact role that will require you to work crossfunctionally across R&D and the commercial team with regular exposure to the Csuite. The ideal candidate must possess a strong understanding of product marketing and will be the primary driver for developing omnichannel strategies that include ideation and execution of marketing campaigns marketing and web assets and driving our events strategies.
This position provides an opportunity to develop impactful marketing content collaborate with crossfunctional teams and drive brand visibility through strategic campaigns product launches and industry events.
How You'll Contribute
The Senior Marketing Manager will own and lead the following:
Omnichannel strategies: Support the planning production and implementation of marketing activities per the strategic plan to support onmarket and new products. Stay informed on industry trends and emerging technologies to maintain relevant and forwardlooking marketing strategies. Manage lead generation methods including webinars email marketing social media website content optimization blog writing and digital ad placements. Support tradeshow attendance by developing show strategy and executing on key deliverables including the generation of presentations landing pages handouts social and outreach emails Marketing Collateral: Develop content for product positioning including brochures web landing pages and FAQs. Share ownership and production of marketing materials and sales enablement tools with product managers including video scripts infographics advertisements emails Technology Proficiency: Leverage marketing tools and software including CRM systems (e.g. SFDC) marketing automation platforms (e.g. Mailchimp Marketo) analytics tools content management systems and social media (e.g. Hootsuite) to effectively segment customers personalize marketing efforts and optimize engagement and retention rates Campaign Management: Develop and execute effective marketing campaigns for onmarket and new products monitoring key performance metrics to assess their effectiveness in achieving strategic objectives CrossFunctional Collaboration: Collaborate with R&D and commercial to ensure marketing efforts are in alignment with company objectives Reporting and Analysis: Provide regular reports on marketing performance and use datadriven insights to refine strategies for continuous improvement with a focus on strategy awareness lead generation and conversion
Skills And Requirements
Bachelor's degree is required. 8 years of Life Science/Biotech industry particularly NGS or related genomic marketing experience strongly preferred Deep experience in omnichannel marketing and building effective communication strategies is essential Proficiency in marketing automation and CRM tools (e.g. Mailchimp Marketo Salesforce) Demonstrated track record of conducting webinars social media channel cultivation production of marketing/sales support materials Excellent organizational skills and attention to detail Ability to multitask and work at a high standard perform consistently under pressure along with predetermined deadlines and work without supervision Creative thinker exceptional storyteller and communicator Strong interpersonal skills and capable of influencing crossfunctional teams including interfacing with key internal and external stakeholders Ability to travel domestically and internationally up to 20%
At Ultima Genomics your base pay is one part of your total compensation package. This role pays between $115000 and $155000 and your actual base pay will depend on your skills qualifications experience and location. Please note that the compensation details listed in US role postings reflect the base salary only and do not include bonus equity or benefits. This role is also eligible for a competitive benefits package that includes: medical dental vision life and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
Ultima Genomics is proud to be an equal opportunity workplace and is an affirmative action employer. We provide equal employment opportunity for all applicants and employees. We do not discriminate on the basis of race color religion sex (including pregnancy childbirth or related medical conditions) gender identity gender expression national origin ancestry citizenship age physical or mental disability military or veteran status marital status domestic partner status sexual orientation genetic information or any other basis protected by applicable laws. See also Ultima Genomics’ EEO Policy and Know Your Rights. If you have a disability or special need that requires accommodation please let us know by contacting .
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