Colt's Manufacturing
Colt's Manufacturing is hiring: Marketing Content Lead in West Ha...
Colt's Manufacturing - West Hartford, CT, United States
Work at Colt's Manufacturing
Overview
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Overview
Job Details Job Location: W Hartford - West Hartford, CT Position Type: Full Time Education Level: BS Degree or Equivalent Experience Salary Range: $65000.00 - $80000.00 Salary/year Job Shift: Day Job Category: Marketing Description
The Marketing Content Lead is responsible for the coordination of a variety of marketing programs, events, initiatives, promotions, and research projects which are not limited to the following:
- Coordinate with external marketing agencies as needed.
- Organize and manage the asset library for internal and external use.
- Lead the development and implementation of Colt’s content strategy.
- Manage and update the content calendar.
- Create and oversee content, including coordinating photography and videography.
- Monitor and test different content formats and distribution channels for optimal performance.
- Stay current with industry trends and customer needs to refine content strategies.
- Facilitate customer service inquiries via social media channels.
- Update web content in collaboration with digital marketing, product marketing, and creative teams.
- Analyze performance metrics to ensure marketing content effectiveness.
- Develop internal marketing materials for Colt.
- Create external marketing materials, such as catalogs and spec sheets.
- Build and maintain relationships with internal teams and external organizations to enhance marketing effort.
- Collaborate with Sales and Customer Service to ensure alignment with the company’s branding strategy.
- Represent Colt at corporate events, trade shows, and conferences as needed.
- Identify opportunities for improvement within the marketing department and make recommendations.
- Keep up with industry knowledge through education and trade publications.
- Assist management with various marketing projects and additional duties as assigned.
EXPERIENCE AND SPECIALIZED KNOWLEDGE REQUIRED:
- BA/BS Degree in Business or Marketing, or equivalent experience.
- Minimum of 5 years of experience in marketing, preferably within the sporting goods industry.
- Must be detail-oriented with exceptional communication, organizational, and decision-making skills.
- Proficiency in Microsoft Office is essential.
- Demonstrated ability to create and maintain a cohesive brand voice across various channels—including print, social media, websites, and PR—through effective use of copy, photography, and video.
- Must possess a strong sense of taste and an understanding of how to craft compelling and effective content that resonates with target audiences.
- Must have the ability to manage multiple projects simultaneously while maintaining meticulous attention to detail and accuracy.