Communications & Media Relations Specialist
Simpson University - Redding, California, United States, 96003![Simpson University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The role of the Communications and Media Relations Specialist is part of the Marketing office. This role will be responsible for maintaining and updating our company website to ensure that it is functioning optimally, user-friendly, and up to date. Tasks include creating and implementing strategies to improve website traffic and search engine optimization (SEO) efforts, assisting managing website security and troubleshooting any technical issues that may arise.
This role is also responsible to write, develop and coordinate the social media strategy/stories on Facebook, Instagram, LinkedIn and TikTok. This role is responsible for developing and executing communication plans, maintaining brand identity, and working closely with the Director of Marketing to provide the best communication possible. Duties include design and creation of print pieces, digital ads, social media graphics, video production, managing of student workers and production for the marketing projects while maintaining timely communications with outside vendors and department freelance pool. Additionally, this role will assist with internal marketing needs, writing press releases, photography and working with vendors to keep inventories stocked.
Qualifications:Bachelor's degree required (Business, Marketing or Communications preferred)Proven experience with website management, design and content creationDemonstrated computer aptitude and proficiency, including proficiency in Microsoft Office software applicationsExcellent communication and collaboration skills to work effectively with different departments and stakeholdersDemonstrated competency in developing and managing various social media platforms and website contentOrganized, detail-oriented, precise, focused, and accurateExcellent analytical, troubleshooting, and problem-solving skills requiredMust be able to handle multiple projects at one timeMust work well independently and with othersPhotography/Videography experience preferred, Graphic design experience a plus
General Expectations:Personal relationship with Jesus, a vibrant Christian faith, and a commitment to Christian community; capable of sharing faith and engaging in conversations about ChristDemonstrate Simpson University Values in the performance of all dutiesMaintain lifestyle in accordance with Simpson University Lifestyle Policy in Staff HandbookMaintain the confidentiality of information, data and recordsProperly exercise tact, diplomacy, discretion, and professional judgmentDemonstrate strong customer service skills in the performance of job dutiesDemonstrate good organizational and communication skills in the performance of job dutiesSupervises employees in accordance with Simpson University policies and proceduresSupport the overflow needs of other departments within the respective university areaPerform other duties in accordance with this position as deemed necessary by the immediate supervisor
Essential Functions:Regularly update and maintain the company website, including content creating, design and functionality improvements. Collaborate with other departments to ensure website content is accurate and up to date.Develop and execute a plan to increase website traffic and improve SEO efforts, including analyzing website data and making recommendations for improvementStay up to date with industry trends including website technology, email and social media to identify and incorporate opportunities for improvement and implement best practices.Ensure the website is accessible and user-friendly for all visitors, including those with disabilitiesCoordinate scheduling, logistics, and content of admissions email and direct mail to all prospective students in all student marketsProcess all outgoing mail to prospective students and keep a monthly inventory of mailing pieces for all programsDevelop and manage stories and posts on a variety of social media platformsDevelop, facilitate, and launch direct mail and email campaigns to all prospective students in all student marketsWork with admissions and marketing teams to coordinate online registration process for all prospective student eventsCoordinate with other departments on campus to develop new and fresh marketing campaigns, to confirm all communications are consistent with our brand, and to ensure accurate information is communicatedCopyedit, proofread, and revise communicationsRegularly review admissions website for content accuracy and timeliness, communicating with appropriate people/departments to make updatesAnalyze the needs of our prospective students and develop communication to meet those needsResponsible for the coordination of SU photographers, including recruiting, scheduling and supervising as necessaryResponsible for selecting and coordinating venue for University speakers, including choosing a catering option for each event as neededServes as the authorized purchaser for admissions and marketing sales promotion giveaways
Physical Requirements:
Job Title
:
Communications & Media Relations Specialist
Typical Working Conditions:(Describe environment including exposure to heat, cold, fumes, chemicals, allergens, mold, etc.)
Indoors in controlled environment
Equipment Used:(List all manual and automated equipment used in the course of performing essential functions.)
Computer, scanner, copier, mouse, keyboard, stapler, 3-hole punch, letter opener
Essential Physical Tasks:(List all physical tasks encountered in performing essential functions - i.e. sitting for long periods of time using a computer, standing, climbing ladders, etc.)
Sitting for long periods of time using a computer
Analysis of Physical Demands to Perform Essential Functions:
Key (Based on typical week):
N=NeverR=Rarely (Less than 1 hour per week)O=Occasional (1%-33% of time)
F=Frequent (34%-66% of time)C=Constant (over 66% of time)
Activity
Frequency
Activity
Frequency
N
R
O
F
C
N
R
O
F
C
Lifting/Carrying
Twisting/Turning
Under 10 lbs
X
Reach over shoulder
X
11-20 lbs
X
Reach over head
X
21-50 lbs
X
Reach outward
X
51-100 lbs
X
Climb
X
Over 100 lbs
X
Crawl
X
Kneel
X
Pushing/Pulling
Squat
X
Under 10 lbs
X
Sit
X
11-20 lbs
X
Walk-Normal Surfaces
X
21-50 lbs
X
Walk-Uneven Surfaces
X
51-100 lbs
X
Walk-Slippery Surfaces
X
Over 100 lbs
X
Stand
X
Bend
X
Driving
Automatic Trans
X
Standard Trans
X
Other
Keyboard/Ten Key
X
Fingering (fine dexterity)
X
Handling (grasping, holding)
X
Repetitive Motion - Hands
X
Repetitive Motion - Feet
X
Salary Range: $23-$27 per hour