Recreation Marketing Coordinator
City of Lafayette, Colorado - Lafayette, Colorado, United States, 80026![City of Lafayette, Colorado](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at City of Lafayette, Colorado
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Overview
marketing and communications professional
who can promote our programs and services in both traditional and emerging platforms.In coordination with other staff and under supervision of the Recreation Administrative and Marketing Supervisor, the Recreation Marketing Coordinator designs and creates promotional and informational materials in various formats for departmental programs, services, and events consistent with City brand and graphic standards.The Parks, Recreation and Open Space Department serves a diverse population of approximately 31,000 residents. The Recreation division employs 21 full-time staff and over 150 part-time staff and manages the following community amenities and related programming:The Bob L. Burger Recreation CenterThe Senior CenterThe Great Outdoors WaterparkWaneka Lake BoathouseFestival PlazaWilson GardensCommunity Park sheltersEach member of our team is integral to the success of our organization. We value vision, hard work, collaboration, and creative problem-solving.Candidates with Spanish language skills are strongly encouraged to apply.About the City
Lafayette has an inescapable small-town feeling that provides a sense of belonging and connection. Whether it’s eclectic Old Town, distinctive neighborhoods, or unique arts and outdoors spaces, the City has a warmth and character all its own, offering a unique vibe and spirit. Lafayette has appeared on numerous national lists of top places to live and safely raise a family.We are a full-service City, which means services are provided directly to our community such as Police, Fire, Public Works, Economic Development, Parks and Recreation, Library and Community Arts Center. These types of services offer employment opportunities for a wide array of interests. The City’s mission is to recruit, develop and retain a diverse, well-qualified and professional workforce that reflects the unique personality of the community we serve.Exceptional City Provided Benefits:
100% City-paid Medical, Dental, Vision
(up to $25,980 annually for family coverage)401A Retirement Plan
(10.2% City, 8% Employee,
immediately
100% vested upon hire)Life Insurance
(One year’s salary up to $150,000. AD&D coverage in equal amount)Tuition Assistance
(up to
$5000
per year for approved expenses)Employee Assistance Program
(free counseling, travel assistance, legal aid, etc)Short and Long-Term DisabilityBilingual PayAdditional Benefits:
Deferred Compensation and Roth OptionsVoluntary Life Insurance/AD&DIdentity Theft ProgramRecreation Center PassWellness Punch Card (100 punches per year to use at golf course, waterpark, etc)Leave:
First year employees will accrue 80 hours Vacation96 hours Sick Leave24 hours Floating Holiday Leave11.5 paid City holidays.Other leave programs are offered to include FMLA, Parental and Bereavement LeaveThe following duties are illustrative only and are not intended to be all inclusive:Works to reach target audiences, increase customer interaction, and grow participation by creating customized, effective marketing.Identifies, interprets and assesses social media trends and develops measurable objectives to evaluate the success of marketing strategies and communications tools.Creates, implements, promotes, and monitors information about the department and its programs and services across various social media channels and the website.May attend programs and events to take photos and videos suitable for social media posting that are on-brand and on-trend.Writes or edits content that communicates important information to the community and establishes a unique and recognizable voice for the department.Creates regular electronic newsletters.Serves as a website editor helping to maintain the department’s web pages, intranet or other web-based platforms as needed.Presents a consistent visual identity to distinguish the Recreation Department within the City and local region.Assists with the creation of the three-times annually created Recreation and Senior Center Activity Guide.Performs other related duties as assigned.KNOWLEDGE:
Considerable knowledge of current practices, procedures, strategies, and communications techniques, marketing, branding, media relations, and community/public relations. Working knowledge of the principles of project and relationship management. Working knowledge of personal computers and software programs (word processing, spreadsheet, social media, Adobe, and database programs). Ability to quickly learn new software programs, including RecTrac. Basic knowledge of the principles and practices of budgeting and resource management.SKILL:
Must be flexible and able to handle multiple tasks and conflicting priorities; work under pressure, and prioritize and adhere to deadlines, even under stressful or difficult situations. Strong communication skills, both verbal and written, with the ability to collaborate on shared projects and files. Skill in understanding and responding to customer needs and resolving problems.ABILITY:
Ability to exercise considerable initiative and sound judgment; work effectively under tight deadlines; manage projects independently; ability to comprehend, develop, articulate, and implement conceptual ideas or strategies; coordinate and design promotional materials and interact with a broad range of people to accomplish assigned tasks and projects effectively. Ability to file all shared documents and organize and maintain shared project files. Ability to work cooperatively as part of a team as a member and a leader.TRAINING:
Bachelor’s degree in marketing, graphic design, communications or other related field required. Certification with Google Adwords preferred.EXPERIENCE:
Three (3) years professional work experience in marketing, public relations, communications, website, and graphic design or any equivalent combination of training and experience that provides evidence that the applicant possesses the required knowledge, skills and abilities to perform the functions of the position.Colorado driver's license and a safe driving record are required.
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