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At Garmin International in Olathe, Kansas, United States.Job Description
Overview
We are seeking a full-time
Content Marketing Specialist
in our Olathe, KS location. In this role, you will be responsible for operating independently to contribute to the Garmin.com blog by generating original ideas and completing stories to help readers understand Garmin products, features, and marketing stories in alignment with Garmin business objectives.
Essential FunctionsDevelop original/creative concepts for blog posts designed to attract new/existing Garmin customers.Independently oversee a story idea from conception to publication, including initial research, producing creative copy, and guiding it through the editing/approval process to build for publication while collaborating with other departments to ensure promotion/maximum readership.Utilize a thorough understanding of Garmin's business segments and marketing objectives to determine without management direction which topics are chosen for coverage to attract readership.Analyze/develop a plan to optimize content for maximum performance on search engines like Google.Act as a Garmin