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About Rockefeller Capital Management

Rockefeller Capital Management was established in 2018 as a leading independent financial advisory services firm. Originally founded in 1882 as the family office of John D. Rockefeller, the Firm has evolved to offer strategic advice to ultra- and high-net-worth individuals and families, institutions, and corporations from offices in 30 markets throughout the United States, as well as an office in London. The Firm oversees $151 billion in client assets as of December 31, 2024.

Position

The Content Marketing Specialist will be responsible for content curation, activation, and measurement. This role will develop a comprehensive editorial calendar by collecting intelligence from our business partners and use it to help inform new content activations and campaigns, make recommendations for content formats to reach intended audiences across our digital ecosystem, as well as champion continuous process improvements. The ideal candidate is passionate about creating and editing content across multiple formats and channels and has excellent attention to detail to keep the many moving parts of content marketing running smoothly.

Responsibilities

1. Work closely with members of Marketing team, business stakeholders, and 3rd party vendors to coordinate how content shows up throughout our internal and external digital ecosystem.
2. Define and optimize workflow processes with key partners to enable rapid and efficient deployment of content. Develop processes for re-promoting existing content at key times (versus always starting from scratch with new content.)
3. Focus on other key insights (advisor and subject matter expert feedback, competitive audits) to continuously seek ways to enhance content.
4. Develop and execute comprehensive marketing strategies to increase brand awareness and drive customer engagement.
5. Manage and optimize digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
6. Create compelling content for marketing materials, including blog posts, newsletters, social media posts, and website copy.
7. Conduct market research to identify trends, customer needs, and a competitive landscape.
8. Collaborate with cross-functional teams to ensure cohesive and effective marketing initiatives.
9. Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and make data-driven decisions.
10. Assist in organizing and promoting events, webinars, and other marketing activities.
11. Stay up-to-date with the latest marketing trends and best practices.

Qualifications

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. 1-3 years of experience in a marketing role.
3. Strong understanding of digital marketing channels and tools.
4. Excellent written and verbal communication skills.
5. Creative thinker with the ability to generate innovative marketing ideas.
6. Proficiency in marketing analytics and reporting tools.
7. Ability to work independently and as part of a team in a fast-paced environment.
8. Strong organizational and project management skills.

Compensation Range

The anticipated base salary range for this role is $70,000 to $80,000. Base salary for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience, and may fall outside of the range shown. In addition, this role may be eligible for a discretionary bonus. Rockefeller Capital Management offers a comprehensive benefit package including health coverage, vacation time, paid leave, retirement plan, and more. Visit careers.rockco.com to learn more about additional opportunities and benefits offerings.

Disclosure

Rockefeller & Co. LLC, Rockefeller Financial LLC, Rockefeller Trust Company, N.A., The Rockefeller Trust Company (Delaware), Rockefeller Financial Services, Inc. and all other subsidiaries of Rockefeller Capital Management L.P. (individually and collectively, “Rockefeller”) is an equal opportunity employer and does not discriminate on the basis of race, religion, sex, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, military or veteran status, marital or partnership status, caregiver status, legally recognized disability, or any other basis protected by applicable federal, state or local law (“protected characteristics”).

Rockefeller Capital Management participates in the E-Verify program in certain locations, as required by law.