Coordinator, Retail Development & Marketing
BBC UK - New York, New York, us, 10261![BBC UK](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at BBC UK
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Overview
Bold. British. Creative: that's BBC Studios. Combining the strengths of the UK's most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies. Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially. We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.
Consumer Products
Brands & Licensing is responsible for developing and deepening fan engagement to commercialize our IP content. This includes exploring digital growth opportunities for the business, looking at innovative licensing models and driving value from BBC Studios' world-famous brands such as Doctor Who, Bluey, Top Gear, Strictly Come Dancing/Dancing With The Stars and BBC Earth. We run global businesses from live events to merchandise through to music and magazine publishing. We are right at the heart of helping BBC Studios identify opportunities for growth and future proof its success through scaling digital business models such as social media monetization and gaming through our new business division to identify the business models of the future. On top of that we are the center of global data and do world class marketing to ensure BBC Studios brands generate fame globally.
We really understand the business we are in and know how to drive impact and growth through smart and innovative partnerships. We live and breathe as one cohesive team with great spirit and an inclusive approach to everything we do that draws our the best of each of us. Welcome to Brands & Licensing.
Job Purpose
An exciting opportunity to join a major, global entertainment company and gain experience in licensing, specifically retail development. The primary focus of the Coordinator, Retail Development, will be to assist our growing team to spearhead retail marketing efforts in the US and Canada. Be a part of a dynamic team responsible for securing retail placement and support for fan favorites like Bluey, Doctor Who, BBC Earth and more.
Key Responsibilities and Accountabilities
In this role, you will:
Principal Accountabilities• Support all retail development efforts for full roster of BBC Studios brands across all channels of distribution and categories• Manage day to day communication and requests for retail, brand and sales information• Help Retail Marketing team plan all aspects of retail promotions and events - in-store and digital• Assist in achieving executional excellence for retail promotions
Scope & Impact• Assist in creating customized presentations for the Retail Development team to pitch, support or launch retail programs• Solicit, compile and analyze retail sales data for retail development team• Support to execute marketing and advertising strategies, plans, and objectives to drive sales• Regular store visits with retail team to all channels of distribution. Report findings, trends and identify white space• Create, update and maintain all internal and external reports including: retailer/retail buyer databases, retailer communications, calendars, competitive research, product line lists and retail placement reports, budgets and recaps• General administrative support including invoice processing, logging against budget, management of calendars for meetings, travel and trade shows, legal documents, etc.• Assist on the day-to-day development and marketing management of the BBC's Amazon Brand Stores• Utilize brand knowledge, experience, and trends to ideate strategic activations and innovative in-store experiences to drive traffic and/or increase brand awareness• Facilitate development of omnichannel creative and merchandising campaigns• Provide administrative and other ad hoc support as needed
Relationships• Work closely with all internal teams at BBC Studios: Brand, Sales, Marketing, PR, Creative, Finance and Legal, as well as licensees and agencies.• Support in executing best in class promotional programs, incremental feature opportunities, trade/campaign support plans and digital media campaigns
Knowledge, Skills, Training & Experience
Candidate Profile• Energetic, enthusiastic, sales-minded• Entrepreneurial spirit and proactive by nature• Confident, collaborative and creative thinker with can-do attitude• Articulate with strong communication skills• Loves learning• Ability to work under pressure in a fast-paced environment and prioritize tasks
Knowledge &
Skills• Strong analytical skills with a desire to understand omnichannel retail and apply to our brands• Technologically savvy with excellent skills in Outlook, Word, Powerpoint, Excel, Adobe Illustrator and Photoshop• Proficient in Excel for database management, data visualization and analysis• Highly organized with strong follow through and time management skills• Ability to travel
Professional Experience• 1-3 years experience in licensing, retail development or the consumer products industry• Bachelor's Degree
Compensation
The anticipated annual base salary for this position is $60,000-$65,000k. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.
Benefits and Perks• 100% Employer-Paid Medical and Dental Insurance (PPO plans)• Generous Paid Time Off• Flexible, Hybrid Working Arrangements• Work/life balance• Free Retirement Consulting to All Employees• Pet Insurance• Commuter Benefits• Gym Reimbursement
About the BBC
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
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Coordinator, Retail Development & Marketing
Brands, Marketing and Audiences
Permanent - Full Time