Assistant Director Social Media - 532729
Fidelity Media B.V - Miami, Florida, us, 33222![Fidelity Media B.V](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Send yourself a reminder now.Miami, FLYour Email Address*Please enter the following text in the box below*FLORIDA INTERNATIONAL UNIVERSITY
Miami, FL
Full-time
Advertising / Marketing / Public RelationsFlorida International University is a top public university
that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.Job Summary:Manages a team to execute day-to-day social media responsibilities by creating and posting content, monitoring comments, and interactions and assisting with social media campaigns in addition to managing the policy and guidelines for the university.Oversees FIU's social media. Manages the voice of the organization through our flagship accounts. Works closely with a manager and 2 specialist positions to manage the execution of day-to-day social media responsibilities.Collaborates with other divisions, editorial and content teams to find and curate content.Tracks content trends and offers suggestions on how and why FIU can strategically leverage.Coordinates content creation needs, secures locations, assets, and necessary personnel for shoots.Manages the organization of a content calendar and follows up with content owners for timely publishing.Creates, modifies, and optimizes digital marketing materials in visual, video, and audio formats for social media platforms in collaboration with team members.Responsible for leading other social media professionals and staff to improve social media for FIU as whole.Manages to creation of social media audits and generates performance reports on a recurring basis.Engages and leads team to provide customer service either via comments or DM's by answering questions and connecting to the right resources or staff. Identifies common questions and helps create content to best answer them.Provides guidance to university social media communicators and enacts the social media policy.Works closely with the Communications and Media Relations Senior Leadership team, staff and university leadership to respond to 24/7 emerging issues on social.Provides weekly and monthly reports of social media growth.Oversees the training and workshops on social media for faculty and staff across the university.Oversees the recruitment and manages social media influencers - e.g. the FIU Creators program.Oversees the organization of emerging social media platforms and applications.Attends events as needed to assist in content creation.Evaluates results and recommend changes to strategies, coordinating efforts and gathering information as needed from staff across the organization.Performs essential duties during any emergencies such as hurricanes, storms and/or any other University emergency closing. Is expected to be available to report to work as needed during university emergency closings with appropriate notification by department administrator.Minimum Qualifications:Bachelor's degree in Marketing, Advertising, Communications, or related field with four (4) years of experience in social media tools, marketing, and advertising or Master's degree in Marketing, Advertising, Communications, or related field with two (2) years of experience in social media tools, marketing, and advertising.Desired Qualifications:Experience with Social Brand listening reports (Brand Watch, Simply Measured).Proficiency in Microsoft OfficeSelf-starter approach to completing projects, as well as improving processes and procedures.Excellent interpersonal skills, with a sincere commitment to developing productive relationships, both within and beyond the institutions.Proven track record of leading initiatives on various social media sites.Job Category:
AdministrativeAdvertised Salary:
$75,000 - $85,000Work Schedule:Begin time: 8:30 AMEnd time: 5:00 PMPre-Employment Requirements:Criminal Background CheckOther Information:Ability to work flexible hours as needed.Ability to work occasional evenings, weekends and at locations outside of the UniversityTravel to FIU CampusFor further information or to apply, please visit careers.fiu.edu and reference Job Opening ID #
532729Pay TransparencyFlorida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.Your privacy is our priority. Learn more:
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