Senior Director, Marketing
Cosette Pharmaceuticals, Inc. - Bridgewater, New Jersey, us, 08807![Cosette Pharmaceuticals, Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Cosette Pharmaceuticals, Inc.
Overview
- View job
Overview
Brand Management * Establish and maintain a strong brand presence and growth trajectory for branded products - driven by defined KPIs. * Manage multiple external business partners including advertising agencies, PR, Patient Access, Telemedicine and Specialty Pharmacy. * Collaborate with cross-functional teams to ensure brand consistency across all channels and promotional materials. * Oversee the development of marketing collateral, with a focus on digital channels, ensuring alignment with brand objectives.
P&L Management * Manage the P&L of the brands under the Branded Business Unit. * Understand and use levers outside of traditional marketing to grow the business and maximize Gross to Net.
Market Analysis and Customer Insights * Analyze market trends, customer behaviors, and competitive activities to identify opportunities for growth. * Utilize customer insights to drive product development and enhance marketing effectiveness. * Understand complex payor landscapes and be able to successfully position Cosette brands to maximize patient access.
Cross-Functional Collaboration * Collaborate with Sales, Medical Affairs, Regulatory Affairs, and other cross-functional teams to ensure seamless execution of marketing initiatives. * Bring concepts and tactics through Medical, Legal and Regulatory Committee (MLR) to ensure compliance. * Provide guidance to the sales team to support their efforts in promoting women's health products.
Budget Management * Develop and manage marketing budgets to ensure optimal allocation of resources and ROI. * Monitor and report on key performance indicators, adjusting strategies as needed to achieve marketing goals.
Desired Experience/Education and Personal Attributes: * Bachelor's degree in Marketing, Business, or a related field; MBA preferred. * Minimum 12 years experience in pharmaceutical marketing. * Consumer marketing experience required and Women's Health experience preferred. * Deep experience in driving successful omnichannel marketing and social media campaigns. * Excellent analytical, strategic thinking, and problem-solving skills. * Effective communication and interpersonal skills. * Understanding of full P&L of brand and Business Unit. * Proven ability to work collaboratively in a cross-functional environment. * Self-motivated, strong sense of accountability, drive for results and highly energetic individual that thrives in an entrepreneurial and fast paced environment. Equal Opportunity Employment Providing "equal employment opportunity" is one of the most important people policies of Cosette Pharmaceuticals, Inc. Our goal is to do all that we realistically can to provide genuine equal employment opportunity to applicants and employees in all phases of our operation. It is the policy of this Company that there shall be no discrimination with respect to employment, or any of the terms and conditions of employment, because of an individual's race, creed, religion, color, national origin, citizenship, ancestry, age, gender identity or expression, affectional or sexual orientation, marital status, domestic partnership, familial status, atypical hereditary cellular or blood trait, disability (including AIDS and HIV infection), genetic information, liability for service in the United States armed forces or any other legally protected status. The Company is dedicated to ensuring that all employment decisions are in accordance with these principles of equal employment opportunity.