Senior Brand Content, Voice and Copy Strategist
Hiring Now! - Charleston, South Carolina, United States, 29408![Hiring Now!](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Develop messaging and content for a set of key brand storylines and apply it to core internal and external resources (messaging frameworks, webpages, core PowerPoint slides, etc.), assessing performance and updating regularly.
Act as a steward for Blackbauds brand voice across the company, contributing to brand guidelines and generative AI tools to scale consistent voice and effective copy. (Given how new these generative AI tools are, you may not yet have experience with them, but you need to be excited about testing and using new technology to scale brand stewardship.)
Facilitate content development processes, soliciting input from a variety of subject matter experts to create effective content strategies and draft winning content on brand-level themes.
Partner with the digital and marketing sciences team to validate digital copy with real users, review data from assets, and optimize copy for performance.
Develop and maintain a deep understanding of Blackbauds brand positioning and messaging, vertical-level messaging, and product-specific messaging to coach other content creators (both internal and external freelancers) on effective copy.
What you will bring:6+ years of experience as a copywriter, ideally including experience in the B2B software space, whether in-house or at an agency.
Experience with conversion copywriting and examples of how your digital copy has delivered measurable conversion results.?
Experience with scripting to meet specific business objectives.
Developing or contributing to brand guidelines.
Passion for the social impact/nonprofit space is a non-negotiable, and direct experience in the space is a bonus.
A self-starter who can navigate ambiguity comfortably and work entrepreneurially to get the information you need to produce top-notch deliverables. ?
Organized, and comfortable using Asana to stay on top of your priorities. (Its fine if youve never used Asana before, but you must be comfortable using project management tools, which are very important to our collaborative process as a remote-first team.) ???
Able to receive feedback openly and invite collaboration with a blend of confidence, curiosity, and non-defensiveness.
Energized by working on different projects at different altitudes you are able to context-switch quickly and balance multiple concurrent projects, and comfortable with both strategy and execution.
Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube ?Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.To all recruitment agencies:
We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.A notice to candidates: Recruitment Fraudulent Alert:
Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.The starting base pay is $87,700.00 to $114,200.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program