Product Marketing Lead - Sub-Zero
Sub-Zero & Wolf Appliance - Madison, Wisconsin, us, 53774![Sub-Zero & Wolf Appliance](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Sub-Zero & Wolf Appliance
Overview
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Overview
Our Product Marketing team is integral to the success of defining and bringing our innovative products to market. As a Product Marketing Lead, you will be responsible for understanding and aligning the voice of the customer with product development to deliver best-in-class luxury appliances that provide value to the customer as well as profitability to the organization. You will assist the Product Marketing Manager in defining product roadmaps and feature development opportunities for the appliances of the future through identifying customer research needs, analyzing the competitive landscape, and executing product line strategies.
Responsibilities
Perform ongoing competitive analysis and assessment on features, cost, and product strategy to inform product strategies in the short and long termIdentify market research needs to gain insights from consumers, owners, retailers, and trade professionalsDetermine strategy and execution of research to deliver well-crafted and pertinent direction to key stakeholders for the lifecycle of a product, model extensions, or feature enhancementsCoordinate with stakeholders to lead the development of new product requirements and strategies that align with the business goals and visionManage the product lifecycle from definition to end-of-lifeParticipate in product development meetingsDirectly impact the NPD development and Design Engineering process by representing the voice of the customer and profound knowledge of the luxury appliance spaceLiaise with cross-functional departments such as marketing, customer service, and finance to communicate product information as the product expertLead marketing efforts throughout the 7-Phase stage gate processAssist with the implementation of new product launches to the trade, consumers, distributors, and dealersTranslate the product features and benefits to guide the Creative Services team to develop effective marketing collateral for a successful product launchManage the creation and execution of Price Lists and Product GuidesBe responsible for always delivering 100% accuracy on all features and attributes by proofing product images, web pages, marketing collateral, and other literature to ensure accuracy and the successful launches of new productsGuide relevant literature and specifications for the owner Use and Care manuals according to a well-managed schedule involving writers, engineers, and other vendorsAs a member of the Product Marketing team, you are valued as an integral part of the team. Our team is built upon comradery, investment in one another, trust, and a pursuit of innovation. We are continually looking for the best way to grow ourselves as well as the products and experiences we can offer our consumers. Together, we support one another’s aspirations inside and outside of the office and are committed to striving toward excellence in all we do. Let’s build our future.
We value our employees by providing:
Competitive compensation based on skillsIndustry leading health, dental, and vision plansGenerous 401 (K) savings and profit sharingOn-site UW Health clinic, fitness center, and walking pathsEducation assistance and internal training programsElectric vehicle chargingMaternity & paternity leaveInterested in learning more on our robust benefits package we offer? Click here!