Canyon Ranch
Lifecycle Marketing Associate
Canyon Ranch - Lakewood, New Jersey, us, 08701
Work at Canyon Ranch
Overview
- View job
Overview
Overview
Before applying for this role, please read the following information about this opportunity found below.
Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.
The
Lifecycle Marketing Associate
will be responsible for executing targeted campaigns across email, push notifications, in-app messaging (IAM), content cards, and SMS.
This role requires a strong understanding of customer segmentation, automation, and analytics to drive engagement, conversions, and retention.
The ideal candidate is detail-oriented, data-driven, and experienced in marketing automation platforms, with a passion for customer journey optimization. Responsibilities WHAT YOU'LL DO AS A COLLEAGUE
Campaign Development & Execution
Build, test, and deploy multi-channel campaigns using Braze, ensuring seamless execution across email, SMS, push, IAM, and content cards. Collaborate with creative and content teams to develop compelling messaging, templates, and dynamic content. Develop and implement automated lifecycle campaigns, triggered messaging, and personalized customer journeys. Ensure all campaigns adhere to brand guidelines, legal requirements, and best practices. Segmentation & Data Management Develop and manage audience segmentation strategies to ensure targeted, relevant messaging. Leverage first-party data to create dynamic and behavior-based customer segments. Maintain database hygiene, ensuring data accuracy, compliance, and effective list management. Partner with data teams to enhance customer profiles and personalization capabilities. Testing & Optimization Design and execute A/B and multivariate tests to optimize subject lines, content, send times, and messaging strategies. Analyze campaign performance to identify areas for improvement and inform future strategy. Implement iterative testing and continuous improvements to increase engagement and conversion rates. Analytics & Reporting Track and measure key performance metrics, including open rates, CTRs, conversions, and revenue impact. Provide regular performance reports with insights and actionable recommendations. Monitor deliverability and troubleshoot issues to ensure optimal inbox placement and engagement. Collaborate with data teams to develop dashboards and reporting frameworks. Cross-Functional Collaboration Work closely with product, paid media, website, and guest services teams to align messaging across touchpoints. Partner with creative teams to develop assets that align with campaign goals and brand voice. Coordinate with IT and data teams to ensure seamless integration of CRM data and marketing automation. Stay up-to-date on industry trends, emerging technologies, and best practices to enhance campaign effectiveness. Qualifications WHAT YOU'LL NEED TO BE SUCCESSFUL
1-2 years hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Iterable, Klaviyo, etc.) Strong understanding of email, SMS, push, and in-app messaging best practices. Experience with audience segmentation, personalization, and automation workflows. Proficiency in analytics tools (Google Analytics, Looker, Tableau, etc.) and A/B testing methodologies. Basic knowledge of HTML/CSS, and Figma for email formatting is a plus. Education: Minimum Bachelor's degree. What You'll Receive As a Canyon Ranch Colleague
Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment. 25 Days of personal time off (vacation/sick/federal holidays). Supplemental Health care options (including Accidental, Critical Illness and Hospital care). Employer-paid life insurance and Employee Assistance Program. Paid Maternity leave. WORK LOCATION:
Remote with preference based in East or Central U.S. time zones.
#J-18808-Ljbffr
Before applying for this role, please read the following information about this opportunity found below.
Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress.
The
Lifecycle Marketing Associate
will be responsible for executing targeted campaigns across email, push notifications, in-app messaging (IAM), content cards, and SMS.
This role requires a strong understanding of customer segmentation, automation, and analytics to drive engagement, conversions, and retention.
The ideal candidate is detail-oriented, data-driven, and experienced in marketing automation platforms, with a passion for customer journey optimization. Responsibilities WHAT YOU'LL DO AS A COLLEAGUE
Campaign Development & Execution
Build, test, and deploy multi-channel campaigns using Braze, ensuring seamless execution across email, SMS, push, IAM, and content cards. Collaborate with creative and content teams to develop compelling messaging, templates, and dynamic content. Develop and implement automated lifecycle campaigns, triggered messaging, and personalized customer journeys. Ensure all campaigns adhere to brand guidelines, legal requirements, and best practices. Segmentation & Data Management Develop and manage audience segmentation strategies to ensure targeted, relevant messaging. Leverage first-party data to create dynamic and behavior-based customer segments. Maintain database hygiene, ensuring data accuracy, compliance, and effective list management. Partner with data teams to enhance customer profiles and personalization capabilities. Testing & Optimization Design and execute A/B and multivariate tests to optimize subject lines, content, send times, and messaging strategies. Analyze campaign performance to identify areas for improvement and inform future strategy. Implement iterative testing and continuous improvements to increase engagement and conversion rates. Analytics & Reporting Track and measure key performance metrics, including open rates, CTRs, conversions, and revenue impact. Provide regular performance reports with insights and actionable recommendations. Monitor deliverability and troubleshoot issues to ensure optimal inbox placement and engagement. Collaborate with data teams to develop dashboards and reporting frameworks. Cross-Functional Collaboration Work closely with product, paid media, website, and guest services teams to align messaging across touchpoints. Partner with creative teams to develop assets that align with campaign goals and brand voice. Coordinate with IT and data teams to ensure seamless integration of CRM data and marketing automation. Stay up-to-date on industry trends, emerging technologies, and best practices to enhance campaign effectiveness. Qualifications WHAT YOU'LL NEED TO BE SUCCESSFUL
1-2 years hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Iterable, Klaviyo, etc.) Strong understanding of email, SMS, push, and in-app messaging best practices. Experience with audience segmentation, personalization, and automation workflows. Proficiency in analytics tools (Google Analytics, Looker, Tableau, etc.) and A/B testing methodologies. Basic knowledge of HTML/CSS, and Figma for email formatting is a plus. Education: Minimum Bachelor's degree. What You'll Receive As a Canyon Ranch Colleague
Use of services and facilities including the spa, fitness classes, lectures, and overnight stays at all Canyon Ranch locations nationwide. Generous health plan including Health, Dental and Vision after 30 days of employment. 25 Days of personal time off (vacation/sick/federal holidays). Supplemental Health care options (including Accidental, Critical Illness and Hospital care). Employer-paid life insurance and Employee Assistance Program. Paid Maternity leave. WORK LOCATION:
Remote with preference based in East or Central U.S. time zones.
#J-18808-Ljbffr