Director of Communications
Wallin Education Partners - Saint Paul, Minnesota, United States, 55199Work at Wallin Education Partners
Overview
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Overview
Status: Full-time/Hybrid Work environmentReports to: Chief Advancement OfficerWallin Education Partners Mission and Vision
The mission of Wallin Education Partners is to ensure college and career success for high-potential students from low-income backgrounds, and through our efforts help build diverse, equitable and vibrant communities. We do this through a comprehensive model of financial aid and holistic support, and collaboration with our business, education, community, and philanthropic partners. Wallin Education Partners’ vision is to create a diverse, ever-expanding community of scholars and educated citizens with the skills, leadership, and dedication needed to build a stronger tomorrow.Organization
Wallin Education Partners is a proven college completion program that includes financial aid and comprehensive support for students from low-income backgrounds. With a 90%+ six-year graduation rate compared to 64% nationally, Wallin Education Partners is one of the most effective college completion programs in the country. Since 1992, Wallin Education Partners has helped increase access to college and degree completion for lower-income students by partnering with high schools, donors, community organizations, and civic leaders to support more than 5,000 students on their college journeys.The Position
The Director of Communications leverages broad theoretical and conceptual knowledge of communications to contribute to business strategy, oversee larger projects, and make strategic decisions. The Director leads Wallin’s marketing, communications, and public relations efforts. The Director is responsible for managing public perception of Wallin Education Partners, which includes building and strengthening Wallin’s brand through storytelling, printed and online collateral and events focused on raising awareness of the impact of Wallin Education Partners. The Director of Communications also acts as a medium between senior staff and managers in carrying out the organization’s strategic plan.Primary Roles & Responsibilities
Create high-impact strategic campaigns focused on strong calls to action across both online and offline channels.Develop and implement overall communication and public relations activities (traditional, digital and social) to advance Wallin’s mission while building awareness and affinity for the organization.Build and foster collaborative relationships within the organization to stay informed of new and ongoing initiatives.Content Development (40%)
Oversee the development, distribution, and maintenance of all organizational and programmatic content for digital and print media — newsletters, web and blog posts, one-pagers, brochures, ads, infographics, videos, and more.Create, write and edit compelling messaging across all constituent groups including publications, videos, collateral, newsletters, social media content, fundraising campaigns.Manage the development of materials to support the organization across departments and for various audiences (scholars, alumni, donors, community partners).Oversee and maintain organization’s website, online publications, and social media.Monitor and analyze the performance of communication and marketing efforts, using data insights to inform strategy and optimize results.Media Relations (25%)
Serve as main communication point person and build relationships with the media and other key constituents; develop and implement media strategy informed by those relationships.Compose and distribute press releases to local, regional and national media outlets as appropriate.Serve as an advocate of Wallin’s work in the community through speaking engagements and networking.Management (15%)
Supervise 1-2 staff and interns by overseeing work, providing feedback, ongoing coaching, and ensuring cohesive team-wide approach to advancing Wallin’s priorities.Provide project management for various marketing, communication, and public relations.Develop and facilitate department planning, calendaring, and related meetings.Minimum Qualifications & Experience
Bachelor’s degree in marketing, communications, or related field.Six or more years of experience in marketing, communications, or related field.Exceptional copywriting, editing and proofreading skills.Exceptional interpersonal skills and the ability to develop relationships across offices, teams, and all levels, including executives and external partners.Demonstrated experience in designing, directing, and managing content.Preferred Qualifications & Experience
Proficient in Creative Cloud software, including Photoshop, Lightroom, and InDesign. Has a basic understanding of Premier, Illustrator, and other standard creative tools.Proficient in all Microsoft programs, including Word, PowerPoint, Excel, Outlook, Teams, and OneDrive.Supervision experience, including the ability to recruit, hire, train, evaluate, establish priorities and motivate.Strong project management skills, including the ability to remain organized and manage multiple projects with competing deadlines and limited resources.Commitment to Diversity
Beyond the basic qualifications, candidates must demonstrate a commitment to Wallin Education Partners’ mission and values—and a commitment to diversity, equity, and inclusion through learning, training, and dialog on an ongoing basis.Compensation
$98,000-$110,000 annually. Wallin Education Partners offers employees a generous benefit package including group health insurance, dental insurance, long- and short-term disability insurance, and a 401K plan. Wallin employees are working in a hybrid capacity.How to Apply
Email a cover letter and resume to:Caitlin Cardinal, Operations Manager, at hr@wallinpartners.orgWallin Education Partners is an Equal Opportunity Employer and is committed to providing a work environment that is free from harassment and discrimination.
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