Director of Marketing
Quantum Health Natural Products - Eugene, Oregon, United States, 97403Work at Quantum Health Natural Products
Overview
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Overview
Apply below after reading through all the details and supporting information regarding this job opportunity.You will develop and manage the marketing department budget and timelines, ensuring they align with our strategic goals. Reporting directly to the CEO, you will collaborate and communicate with him on an almost daily basis, adjusting strategies and tactics as needed to align with the CEO’s vision and the company's overall objectives. You will play a key advisory role in setting overall company strategy and key objectives.
In support of our e-commerce channel, you will manage e-commerce marketing initiatives, working closely with e-commerce agencies, developing forecasts, managing timelines, coordinating with operations on product availability, collaborating with sales on pricing strategies, and liaising with finance on profitability. You will have primary responsibility for managing the Amazon agency, with direct responsibility for growth and success with our largest retailer.
The role extends beyond marketing execution; you will be a vital member of the leadership team, actively participating in leadership meetings, leading and supporting various projects, and participating in the hiring process for crucial positions. You will lead the new product development process, from ideation to economic feasibility analysis, and through product formulation.
You will also supervise the Senior Marketing Coordinator, providing guidance, task oversight, and opportunities for professional growth.
Additional Responsibilities
Managing relationships with marketing agencies, overseeing paid media placements, search engine optimization, and influencer marketing initiatives.
Overseeing the company website, and ensuring it is up to date with accurate content and that it presents an optimal consumer experience.
Reviewing and approving all new content creation (digital advertising, organic social posts, email marketing initiatives, etc.).
Supporting the sales department with marketing assets that can enhance their selling efforts.
Remaining current on the rapidly changing landscape of digital marketing and marketing technology, including continuing to learn about and grow usage of AI.
Able to understand and apply regulatory information to ensure that marketing communications are compliant with regulations.
Driving cross-functional alignment on company strategy and tactics.
Oversee packaging design and development.
Minimum Qualifications
BA / BS required.
Minimum of five years of relevant experience.
Understanding of marketing for CPG company, including different channels.
Excellent with MS suite and competent with Adobe Creative Cloud.
Strong communication, analytical and people management skills.
Proven experience with leading and managing projects.
Job Type: Full-time
Benefits:
401(k)
Dental insurance
Employee assistance program
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance
Schedule:
Monday to Friday
Experience:
Marketing: 3 years (Required)
Ability to Commute:
Eugene, OR 97401 (Required)
Work Location:
In person
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