MARKETING MANAGER
Money Fit by DRS - New York, New York, United States,![Money Fit by DRS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Money Fit by DRS
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Overview
Do you dream about being part of History and promoting NYC’s most iconic destination for fun?We are looking for an engaging Marketing Manager to create thoughtful, data-driven and innovative marketing strategies for Luna Park in Coney Island. The candidate will be responsible for brand building, content strategy, campaign development, general and digital advertising, audience building, public relations, event management, consumer engagement and reporting. The Marketing Manager will be savvy in creating marketing strategies that meet both short- and long-term business objectives. The Marketing Manager will be the strongest advocate of our iconic amusement park.About us:Central Amusement International Inc. (CAI) is an amusement park development and management company located in New York City. In 2003, CAI developed Victorian Gardens at Wollman Rink in Central Park, and in 2010 developed Luna Park in Coney Island, at the site of the birthplace of the amusement industry. CAI is part of the Zamperla Group, which is the worldwide leader in the manufacturing of amusement rides.POSITION:
Marketing ManagerLOCATION:
Luna Park in Coney Island, 1000 Surf Avenue, Brooklyn, NY 11224WORK SCHEDULE:
On-site in high season (March to October) and hybrid/remote option (three (3) days in office and two (2) days home) outside of high season (November to February)JOB RESPONSIBILITIES:Strengthen and grow the brand recognitionPlan and direct marketing strategy to increase attendanceManage Marketing DepartmentResponsible for marketing labor and expenses budgetResponsible for event/programming ideation, planning, and executionResponsible for all in-park public communicationsResponsible for production of all out-going marketing materialsResponsible for planning and executing media buyingResponsible for the maintenance and integrity of marketing data in digital platformsCoordinate public relation efforts in conjunction with an external PR agencyCoordinate creative advertising campaigns in conjunction with an external creative agencyCoordinate, launch, and optimize search, social, display, and retargeting advertising campaignsCoordinate best practices customer service communicationsAnalyze and report on the effectiveness of campaigns and creative against objectives and metricsOversee on-site photo and film projectsVet sponsorship requests and supervise donation effortsSupport Sales DepartmentSupport Food & Beverage Department to promote product offerings and eventsLead the search and the implementation of innovative, effective, and efficient Marketing solutionsMaintain professional knowledge up to date by participating in conferences and educational opportunitiesPerform other duties expected of the Marketing Manager position and assist in all other critical needs of the CompanyRequirements:
JOB REQUIREMENTS:Enthusiasm, energy, creativity and positive attitudeTeamwork, continuous improvement, and process-based cultureMinimum 5 years of experience as Marketing ManagerBachelor’s Degree in Marketing, Communication, or AdvertisingExperience with integrated marketing sales and copy editingProficiency in Microsoft Office, Salesforce, Marketing Automation Platforms, Social Media Platforms, Google Ads, Google Analytics, Facebook Ads Manager, WordPress, and SEODue to the nature of the amusement park business, must be able to work a flexible schedule which include weekendsBENEFITS & COMPENSATION:Salary:
$90,000 - $120,000 annualBenefits:
Health, Dental and Vision insurance, Life insurance, Short- and Long-term disability coverage, Profit Share Plan, 401(K), Employee ParkingPaid Time Off:
Holidays, vacation, personal, comp days and sick days
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