Coordinator, Community Management
TATCHA - San Francisco, California, United States, 94199
Work at TATCHA
Overview
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Overview
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
Tatcha is looking for a passionate and detail-oriented Community Manager to foster meaningful connections with our social community. As a key member of the social media team, you will own community engagement across all social platforms, ensuring that our audience feels heard, valued, and connected to the brand.
In this role, you will be responsible for daily community management, responding to product inquiries, identifying conversation trends, and working cross-functionally with our Team Love (Customer Care) and Product Development teams to ensure insights from our community shape brand decisions. You will also play a key role in publishing content, and producing giveaways, community-driven activations, and reporting on community sentiment. This is an exciting opportunity to be on the front lines of Tatcha’s digital presence and drive deeper engagement with our audience.
Key Responsibilities
Community Engagement & Management
Publish and schedule content across Instagram and TikTok, ensuring posts go live accurately and on time while maintaining platform best practices and brand voice. Own on- and off-platform community management by responding to comments, DMs, and mentions to build meaningful relationships with our audience. Conduct daily sweeps across platforms to answer product questions, provide skincare education, and engage with customers in a way that reinforces Tatcha’s brand voice and values. Collaborate with Team Love (Customer Care) to address escalated customer inquiries and provide accurate product recommendations. Flag potential negative sentiment or crisis conversations early, escalating to the appropriate internal teams for resolution. Identify opportunities to surprise and delight community members, strengthening brand love and advocacy. Work closely with the influencer and social teams to spotlight brand superfans and integrate UGC into content strategy.
Content Execution & Social Listening
Post content to Instagram, ensuring alignment with the content calendar and campaign priorities. Act as the real-time eyes and ears of the brand on social, staying on top of viral trends and identifying moments to engage in relevant cultural conversations. Execute and produce giveaways, social challenges, and community activations, helping to drive engagement and brand affinity. Share insights from community engagement to optimize creative, messaging, and content formats in collaboration with the broader social and creative teams.
Insights & Reporting
Track and report on community sentiment, engagement trends, and audience feedback to help shape social strategy. Support the Senior Manager, Social Media Strategy & Analytics in compiling and analyzing data for performance reports. Uplevel product feedback from the community to Product Development and Product Marketing teams, ensuring consumer insights inform future innovations. Help inform campaign development by surfacing key themes, questions, and interests from the Tatcha community.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.
Qualifications
1–2 years of experience in community management, social media, or digital marketing, preferably in beauty, skincare, or luxury industries. Strong knowledge of Instagram, TikTok, YouTube, and emerging social platforms, with an eye for engagement and trendspotting. Exceptional written communication skills with the ability to adapt brand voice across various touchpoints. Passion for skincare, beauty, and brand storytelling, with a customer-first mindset. Comfortable handling real-time brand interactions and crisis response with professionalism and tact. Experience in social media scheduling and reporting tools (e.g., Dash Hudson, Sprinklr, or similar) is a plus. Highly organized, proactive, and able to thrive in a fast-paced, collaborative environment. B.A. in Communications, Marketing, or similar.
The Details
The expected base pay range for this position is $24.00 to $29.00 per hour. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.
Tatcha is committed to diversity and inclusion to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
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It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
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