Director, Marketing
American Humane - Washington, District of Columbia, us, 20022Work at American Humane
Overview
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Overview
Considering making an application for this job Check all the details in this job description, and then click on Apply.For more than 100 years American Humane has been first in promoting the welfare and safety of animals and strengthening the bond between animals and people. We are first to serve, wherever animals are in need of rescue, shelter, protection or security. Through our innovative leadership initiatives – from our “No Animals Were Harmed” program in Hollywood to broad-based farm and conservation animal welfare certifications, to rapid response rescue and care across the country – American Humane sets the gold standard as the most visionary and effective animal welfare organization in the nation.
Position Summary: The Director, Marketing will play a pivotal role in advancing American Humane’s mission to protect and care for animals globally. This high-impact and high-visibility role is responsible for working closely with senior leadership to build American Humane’s B2B and B2C brand strategy, positioning, and messaging while understanding the organization’s constituent needs and working to achieve ambitious growth goals.
Responsibilities:
Develop and optimize B2B and B2C marketing campaigns across various channels, including digital, events, content marketing, influencers, and account-based marketing (ABM)Produce and maintain high-quality sales and marketing collateral that effectively communicates the value of our programs and servicesLead localization initiatives for global marketing materialsPartner with Development, Communications and Business Development teams to optimize websites, social media, and search marketing for fundraising campaigns, media coverage, and key eventsSupport corporate partner solicitation effortsImplement and manage lead generation strategies, including forms, chatbots, landing pages, email cadences, and conversion rate optimizationCoordinate thought leadership content production, including whitepapers, case studies, articles, research, and blog postsPlan, execute, and optimize digital marketing campaigns to drive brand awareness and lead generationAnalyze campaign performance and adjust strategies to maximize ROIDevelop strategies to nurture leads through the sales and business development funnelPlan and coordinate participation in industry events, trade shows, webinars, and conferences, including the identification of potential speaking engagements on a global scale.Develop event strategies aligned with growth goalsOversee creation and maintenance of marketing and sales assets, ensuring alignment with brand guidelinesManage relationships with external creative agencies and vendorsEnsure websites are up-to-date, user-friendly, and SEO-optimizedGuide social media strategies to increase brand visibility and engagement
Essential Experience, Knowledge, Skills and Abilities:
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus10+ years of marketing experience in both B2B and B2C environments5+ years of people management experienceProven success in demand generation, pipeline acceleration, and revenue growthStrong understanding of digital marketing channels and toolsExcellent written and verbal communication skillsExperience in content creation and thought leadershipProficiency in marketing automation and CRM systems (e.g., Salesforce)Strong project management skills with the ability to multitask and prioritizeAbility to build cross-functional relationships, influence, and collaborate at all organizational levelsCreative thinker with a strategic mindsetAbility to use sound judgement and discretion when handling sensitive informationProficiency in Microsoft Office suite of products including Teams, Outlook, PowerPoint, Word and Excel
Direct Reports:
Graphic DesignerDigital Marketing & Social Media Specialist
Job Details:
Title: Director, MarketingType: Full-TimeLocation: Hybrid in NW Washington DCCompensation: $135,000 - $145,000 annually, depending on experience
Physical Demands and Work Environment:
Position will be a hybrid of office/telework with the position based out of the Washington, DC office location and regular telework schedule based on organizational policy, need and manager discretionMust be comfortable with animals, in particular dogs, in the office and at eventsThere may be an opportunity for occasional travelOccasional weekend or evening work hours may be requiredWhile performing the duties of this position, the employee will regularly be required to:
Look at and work on a computer screen for extended periods, andTalk, hear and exchange information over the telephone, video screen and in person
Core Values: American Humane’s core values define our workplace, and these values serve as the cornerstone for interactions in advancing our mission and institutional goals. Employees are expected to adhere to all organizational policies and to act as role models, demonstrating American Humane’s core values:Compassion – Being kind and caring in our interactions with othersAccountability - Holding ourselves to the highest standards. Following through on commitments and owning our actions, behavior, and decisionsRespect for All – Being professional, listening to others and honoring diversity in all its formsLoyalty to Mission – Staying focused on our purpose and our mission – our nation’s most vulnerable depend on usSustainability - Contributing to being a great place to work and achieving our shared mission and goals to make a difference, now and in the futureHonesty, Integrity, Trust – Demonstrating transparency, as trusted stewards of donor resources, supporting our leadership and one another
American Humane (AH) is an Equal Opportunity Employer with a commitment to fostering and growing diversity, equity and inclusion in the workplace and the humane space.
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