Manager, Search-SEM (Aviation Client)
Spark Foundry - Chicago, Illinois, United States, 60290![Spark Foundry](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Spark Foundry
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Overview
Full-timeThis is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.About Spark Foundry:
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.Overview:The Manager, Paid Search and Social is the day-to-day steward of paid search and social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply search and social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search and Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.Role Objectives:
Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developmentsGather the research and data needed to formulate tactical plan development and recommendation for client deliveryLead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication processProvide direction to Analyst(s) to conduct research necessary to build a new campaignQA and oversee trafficking of approved plan into search and social platformsMaintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustmentsDevelop and recommend optimizations and/or testing plansPull data and research components needed for new business pitchesContribute to development of agency level POVs on industry happeningsPrimary party responsible for customization of agency POVs for individual clients
3+ years of paid search and social media experience, ideally in an agency environmentMastery of search and social platformsDemonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)Excellent written, verbal, and interpersonal communication skillsPresentation skills are a mustDemonstrated critical thinking and problem solving skillsExcellent project management and organization skillsAbility to work successfully with teams on multiple projects under tight deadlinesCertifications in social platforms (Twitter flight school, Facebook Blueprint) highly preferredCertifications in search platforms (Google Ads, Microsoft Ads)Experience in social SAS preferred - i.e. 4CExperience in search platforms preferred – i.e. SA360, Kenshoo
All your information will be kept confidential according to EEO guidelines.
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