Director, Marketing, US Pharmaceutical Value Chain
McKesson - Oklahoma City, Oklahoma, United States,![McKesson](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at McKesson
Overview
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Overview
Oversee our thought leadership strategy inclusive of executive podium presentations at industry events and earned and paid media opportunities to ensure McKesson is consistently positioned as industry experts.
Utilize market trends, customer needs, and competitive positioning to develop differentiated positioning of our solutions and services.
Develop and execute a comprehensive press release strategy to effectively communicate key messages, product launches, and company updates to external stakeholders.
Create and manage a promotional campaign plan utilizing earned and paid media, and social media channels to amplify our messaging and reach our target audience.
Measure and evaluate the success of marketing initiatives and use data to inform and adjust our strategy to maintain our position as a trusted source of information and expertise.
Collaborate with other marketing teams within McKesson to identify synergies and promote our value proposition and solutions.
Expand reach to our key stakeholders by supporting SPMR’s engagement with respected industry organizations.
Oversee SPMR industry sponsorships by managing budget, selection criteria, messaging, and fulfillment.
Content Creation:Possess a deep understanding of SPMR’s solutions and services to effectively differentiate and position them in the market.
Create visual content in various formats, such as PowerPoint presentations, infographics, or supporting videos, to visually represent our narrative and engage our external audience.
Craft compelling narratives for external industry events, showcasing thought leadership in healthcare strategic innovation, policy, product strategy, distribution services, and advanced therapies.
Regularly interacts with senior management on content concerning the healthcare ecosystem, pharma distribution, strategic pricing, and policy.
Collaborate across McKesson and with SPMR cross-functional teams to gather necessary information and insights to support a differentiated narrative backed by compelling proof points.
Minimum Requirements:Degree or equivalent and typically requires 10+ years of experience in marketing, communications, product management, and/or brand management. Less years required if has relevant Master’s or Doctorate qualifications.
Critical Skills:4+ years of leadership experience highly preferred.
Experience in the biopharma or healthcare industry is highly desirable.
Excellent oral, written and presentation skills with ability to use numbers, data, and visual content to tell a story.
Proficient in visual content creation using tools such as PowerPoint, Adobe, Photoshop, and infographics.
Demonstrated understanding of the healthcare ecosystem, including the mechanics, economics, policy issues, and impacts across the value chain.
Experience working with senior executives and overseeing podium presentations.
Demonstrated strategic thinking, problem-solving, and leadership skills used effectively with cross-functional teams.
Demonstrated success in establishing and maintaining business relationships.
Demonstrated ability to develop and execute brand and customer marketing strategies.
Experience developing and executing earned media, paid media, social media, and press release strategies.
Strong knowledge of marketing principles and utilizing market research insights.
Creativity, innovation, high standards, and attention to detail.
Strong self-starter mentality, with the ability to proactively generate ideas and drive efforts.
Demonstrated track record of developing and implementing successful marketing and communications strategies.
Proven ability to prioritize activities, manage multiple tasks within deadlines.
Strong collaboration, project management and organizational skills.
Education:Bachelor's degree in marketing, communications, business, or a related field is required. A Master's degree in a relevant field is preferred.
Physical Requirements:General Office Demands
Travel up to 20%
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.Our Base Pay Range for this position:
$144,900 - $241,500McKesson is an Equal Opportunity EmployerMcKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our
Equal Employment Opportunity
page.Join us at McKesson!
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