Marketing Director
1776 Senior Care - Glen Ellyn, Illinois, us, 60138Work at 1776 Senior Care
Overview
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Overview
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Job Summary The Marketing Director will be responsible for developing and implementing comprehensive marketing strategies to promote 1776 Senior Care’s services. This role involves overseeing all marketing activities, managing the marketing team, and collaborating with other departments to ensure consistent branding and messaging. The ideal candidate will have a strong background in marketing, excellent leadership skills, and a passion for the senior care industry.
Key Responsibilities
Develop and execute marketing plans and campaigns to increase brand awareness and client acquisition.Manage the marketing budget and allocate resources effectively.Oversee digital marketing efforts, including website management, social media, SEO, and online advertising.Create compelling content for various marketing channels, including print, digital, and social media.Analyze market trends and competitor activities to identify opportunities for growth.Collaborate with the sales team to develop lead generation and conversion strategies.Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.Build and maintain relationships with community partners, referral sources, and media outlets.Lead and mentor the marketing team, fostering a collaborative and innovative work environment.Ensure consistent branding and messaging across all marketing materials and communications.Qualifications
Bachelor’s degree in marketing, business administration, or a related field.Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role.Proven track record of developing and executing successful marketing campaigns.Strong understanding of digital marketing strategies and tools.Excellent communication, interpersonal, and organizational skills.Ability to analyze data and make data-driven decisions.Creative thinker with a strategic mindset.Experience in the senior care or healthcare industry is a plus.Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and design software.Benefits
Competitive salary and performance-based bonuses.Starting salary of $60,000.Paid time off and holidays.Professional development and continuing education opportunities.Supportive and collaborative work environment.1776 Senior Care is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Join our team and help us make a difference in the lives of seniors and their families in Glen Ellyn.
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