Vice President of Marketing, Retail Business Unit
Ruiz Foods - Frisco, Texas, United States, 75034![Ruiz Foods](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ruiz Foods
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Overview
$200-260k/year
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.RESPONSIBILITIES:Lead Retail Business Unit in partnership with General Manager and VP Retail Sales.Lead Retail Marketing Team, including development of team members’ skills and processes to realize the team’s vision for the organization.Build pipeline of well-rounded Ruiz Foods’ strategic business leaders.Build team capabilities through both internal & external training.Lead stage gate process for product development initiatives, in partnership with other leaders from across the organization.Lead development of business strategies to drive revenue and share, especially multi-year growth plan and equity building.Lead brand team’s business segment stewardship with a General Manager mindset – strong product segment P&L understanding and responsibility.Manage/Optimize portfolio and business segments to maximize profit dollars and margin.Lead team to develop increasingly effective monthly and quarterly business analyses and reporting as foundation for strategic plans.Lead development and execution of category/portfolio roadmaps, including margin targets, innovation, and product improvements.Drive household penetration and brand equity via strong marketing communication strategies and execution.Lead team to effectively partner with external experts, including advertising and design agencies.Lead in-market learning plans with strong focus on testing and measurement.Lead optimization of Ruiz-specific processes for marketing communication development and evaluation.Foster a culture of curiosity, rigor, and continuous improvement.Collaborate with internal stakeholders to identify key business questions and objectives for insights initiatives.Leverage consumer insights data (e.g., Circana panel, annual A&U studies) to create effective consumer profiles and targeted growth plans.Lead management of relationships with external research vendors and partners to ensure high-quality and timely delivery of insights.Lead the design and execution of qualitative and quantitative research studies, including focus groups, surveys, and ethnographic research, to uncover actionable insights.Leverage research findings and synthesize complex data into clear, concise insights and recommendations.Lead optimization of consumer profiles and segmentation strategies based on deep understanding of consumer behaviors and preferences.REQUIREMENTS:Strategic Leadership & Team Development : 15+ years in marketing leadership roles (VP preferred). Proven ability to develop and execute long-term growth strategies that drive revenue and market share. Extensive experience in building and leading high-performing marketing teams, with a focus on enhancing capabilities through training and development.CPG Brand Management : Demonstrated success in developing and implementing multi-year brand strategies in CPG industries through brand equity and market presence. Significant experience in traditional CPG brand management roles with companies of various sizes, including “training ground” company giants, preferred.Business Acumen : Strong understanding of P&L management, portfolio optimization, and business segment stewardship to maximize profitability and margins.Marketing Communication Expertise : Deep expertise in developing and executing marketing communication strategies that strengthen brand equity, penetration, and consumer engagement.Consumer Insights Utilization : Proven ability to lead consumer insights and marketing teams to drive targeted growth plans and consumer-centric strategies.Collaboration and Partnership : Track record of successfully collaborating cross-functionally, particularly with sales, product development, and external agencies, to achieve marketing objectives.Communication and Presentation Skills : Excellent verbal and written communication skills, with the ability to articulate complex ideas and strategies clearly to various stakeholders, senior leadership and members of the company Board of Directors.Adaptability and Innovation : Ability to thrive in a fast-paced, dynamic environment, driving innovation (including new/improved processes) and adapting strategies to evolving market conditions.Leadership style : collaborative team-first style focused on results over internal politics and appearances. Servant leadership style preferred.Educational Background : Bachelor’s degree required; Advanced degree (e.g., MBA) preferred.Experience
CPG Brand Management15 year(s): Marketing LeadershipEducation
Bachelors or better in Marketing Management or related fieldMasters or better in Marketing Management or related fieldBehaviors
Functional Expert: Considered a thought leader on a subjectLeader: Inspires teammates to follow themEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
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