Director, US Market Access Marketing, Antivirals
Pfizer - New Site, Mississippi, United States, 38859![Pfizer](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
All potential candidates should read through the following details of this job with care before making an application.Our protease inhibitor, oral PAXLOVID, has been developed at “light-speed”. On May 25, 2023, the U.S. Food and Drug Administration (FDA) approved PAXLOVID for treating mild-to-moderate COVID-19 in adults at high risk for progression to severe COVID-19, including hospitalization or death. It is the first oral antiviral treatment to be approved for adults by the FDA in the U.S and the only oral COVID-19 treatment option with an Alla recommendation that is in the National Institutes of Health (NIH) guidelines. PAXLOVID remains authorized for emergency use for the treatment of individuals, 12 years of age and older weighing at least 40 kg, with mild-to-moderate coronavirus disease 2019 (COVID-19) and who are at high risk for progression to severe COVID-19, including hospitalization or death.The Director, US Market Access (USMA) Marketing, Antivirals is a member of the USMA Marketing team, who will lead US market access marketing strategy and execution for a portfolio of priority in line and launch products. Success in this role will require close interaction and communication with members of the Antiviral and Diagnostics Franchise, USMA Channel Management, Account Management, Retail, Pricing & Contracting teams. In addition, this individual will direct and align strategies and tactics with regional and national account management, contracting strategy, Market Access Analytics, Field Medical, Global Access and Value (GAV), and other key internal stakeholders within US Market Access.This individual will be responsible for ensuring the development, alignment, execution, and evolution of US Market Access strategies and tactics designed to deliver the compelling value story across multiple settings of care and support the development of innovative engagements within the US Market Access space. We seek a high-performing individual who has a deep understanding of the US Market Access space with experience working with US Market Access customers, brand marketing, pricing analysis, contracting, and market access analytics. The candidate should have the ability to interact with senior Antiviral and Diagnostics Franchise and USMA leaders and should have a track record demonstrating strong leadership, marketing, communication, influence, and strategic thinking abilities.Role ResponsibilitiesDirect ownership and responsibility for building/enhancing USMA marketing platform and USMA access strategies across a portfolio of priority products, including commensurate accountability for and attainment of quality USMA access targets and aligned execution across functions.Drive and inform key decisions regarding customer USMA access assessments and negotiations in a complex and continuously evolving market.Leverage advanced knowledge of USMA space to lead US brand market access strategy for assigned assets, including portfolio, market archetype, and lifecycle considerations; ensure alignment of strategies and tactics across brand marketing, USMA, Global GAV, Finance, Field Medical, and other customer facing functions.Identify and address key product barriers to USMA access and performance by applying advanced understanding of and experience with contracting and pricing strategies, USMA analytics, and USMA market trends across Therapeutic Areas, brand lifecycle, and market channels.Lead evolution of broad USMA value platform leveraging deep customer insights and incorporating input from USMA Account Management, Global GAV, USMA Customer Analytics, and other internal and external stakeholders.Drive Customer/Brand engagement strategy for top customer accounts and lead stakeholder alignment, shape brand/account goals, and drive execution with Account Management, Customer Marketing, Contract Strategy, and Sales.Ensure timely endorsement with Antiviral and Diagnostics Franchise and USMA Leadership through frequent communications and presentations; lead, inform and influence USMA-related activities and strategies with cross-functional departments including brand teams, Global GAV, and USMA.Represent USMA issues/opportunities within brand LTs, and consistently articulate brand strategies & priorities to USMA & Account Management Leadership Teams.Co-develop and communicate pricing recommendation and lead process to inform Pricing and USMA access strategy, and GTN assumptions for launch product; leverage analytics platform and inform business development decisions.Direct application of advanced Customer Analytics to maximize profitable USMA access opportunities.As applicable, Lead Asset Matrix team, a cross functional team focused on developing and aligning USMA access objectives and improving execution of advanced USMA strategies and tactics to drive business results.Lead ongoing discussions and opportunity assessments with account management related to key products and customers.Basic QualificationsBachelor's Degree required.10+ years of combined experience within the U.S. pharmaceutical/healthcare market with primary focus within Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting.Recent US Market Access Marketing experience is required.Pharmaceutical business leadership, including experience in strategy development and interaction with customers.Familiarity with key payer conferences, customers, and opinion leaders, experience designing and leading payer ad boards and market research.Demonstrated ability to develop strategy that links to executable tactics.Prior success delivering results and experience with collaborating across multiple stakeholders to drive results.Understanding of key business processes driving performance, and ability to align objectives and execute across multiple disciplines.Preferred QualificationsProven ability to lead teams, build coalitions and develop strong partnerships across functions.Executive presence and ability to interact effectively with all levels of the organization and with customers.Track record demonstrating strong collaborative and communications skills; outstanding writing and presentation skills.Ability to work under pressure, to take accountability for business challenges, think strategically and tackle complex problems.Intellectual curiosity and ability to spot trends/patterns.Change agile.Strong customer-orientation; an ability to see issues from the point of view of others.An “execution mindset” focused on getting things done quickly and simply.Experience managing a high volume of projects simultaneously.GCMA experience preferred.MBA or relevant graduate degree preferred.People management experience preferred.Strong interpersonal skills and evidence of both leadership and teamwork in a matrix environment.Other Job Details:Last Date to Apply for Job: 09/26/2023.Eligible for employee referral bonus.Ability to travel domestically depending on business needs.The annual base salary for this position ranges from $156,900.00 to $261,500.00. In addition, this position offers an annual bonus with a target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. Benefits offered include a retirement savings plan, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans. Pfizer compensation structures and benefit packages are aligned locally; the US Salary range provided does not apply to the Tampa, FL or any EXUS locations. Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
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