Director of Marketing, Deity Microphones Glendale, CA
Aputure Imaging Industries Co. - Glendale, California, us, 91222![Aputure Imaging Industries Co.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aputure Imaging Industries Co.
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Overview
Find out more about this role by reading the information below, then apply to be considered.Aputure is one of the fastest-growing cinema technology companies. Our equipment has emerged as a global newcomer to watch for with hundreds of thousands of Aputure lights now being used on film sets worldwide. Beyond just products, our marketing team also works in a way that is equally visionary. Electing to create communities and content for filmmakers rather than advertisements, the Aputure A-Team is composed of like-minded creatives that genuinely enjoy working with filmmakers every day.About Us:Amgreat Group is one of the fastest-growing cinema technology companies. Our equipment has emerged as a global newcomer to watch for with hundreds of thousands of our cameras, lights, and audio now being used on film sets worldwide. We are a place where world-class artists and engineers enjoy working together to help creatives and solve the film industry’s most pressing problems. We have a proven product-market fit, enormous brand recognition, world-class talent, and a fanatical user community.About the Job:Come join our team as our Marketing Director for Deity Microphones. Deity Microphones is our professional audio product and is the smallest of our three independent brands. This is a role for a scrappy marketer that knows how to do a lot with a smaller budget. You have ideally taken a product from around $1M to over $10M in AR. In this role, you will run a $1M marketing budget and a global team of 4 (including yourself). You will report to our President and Co-Founder.Responsibilities:Complete and implement an iterative marketing playbook and culture for all product launches, remarketing, promotions, and events for our Deity Microphones product.Lead multiple successful product launches, advertising initiatives, trade shows, and community events.Structure, design, and recruit all marketing department talent needed for the long-term growth of the brand.Takeover all agency, press, affiliate, and dealer relationships.Profile:You have been part of scaling a global marketing department from approximately $1M to at least $10M AR.You know how to build lightweight marketing processes and documentation from scratch and with new teams.You have strong B2C product marketing expertise - you understand the B2C product launch cycle, defining unique selling points.You have strong experience with owning P&L, including budgeting, allocation, and marketing impact analysis.You have digital marketing and e-commerce experience, including website design, conversion optimization, SEO, PPC, paid ads, blog writing, etc.You have experience with agency management - you have successfully onboarded and managed multiple agencies and advertising partners.Nice to Haves:You have experience working with a physical product - you understand retail advertising, packaging design, and physical marketing materials.You have built a successful partnership marketing platform for influencers/affiliates.You have implemented a growth experimentation, performance marketing, and KPI culture.You have designed and implemented customer surveys, user segmentation, targeting, and pricing strategy.You have experience with product displays, training store reps, and MDF allocation.Experience designing technical training, educational events, and train-the-trainer programs.You have managed corporate news and public relationships.You have designed and launched community events and industry trade shows.Salary:
$130,000-$180,000 base salary depending on experience plus benefits.
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