Associate Director of Marketing Communications
Loyola University Of Chicago - Maywood, Illinois, United States, 60153Work at Loyola University Of Chicago
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Overview
Associate Director, Marketing and CommunicationsPosition Number:
8102656Job Category:
University StaffJob Type:
Full-TimeFLSA Status:
ExemptCampus:
Maywood-Health Sciences CampusDepartment Name:
UNIV MARKETING & COMMUNICATIONLocation Code:
UNIVERSITY MARKETING & COMMUNICATIONIs this split and/or fully grant funded?
NoDuties and Responsibilities:The associate director, marketing communications, reporting through UMC's senior director of school-based marketing communications with a direct responsibility to the dean of the Stritch School of Medicine, will strategically develop and execute marketing and communication plans designed to elevate the school's brand and reputation among prospective students, faculty, staff, alumni, donors, and external audiences. In coordination with colleagues in UMC, Advancement (alumni and donor relations), and Stritch's Admissions Office, the associate director, marketing communications is responsible for the public presence of the school and the channels it uses to communicate with and engage target audiences.It is the responsibility of the associate director, marketing communications to deeply understand how the brand awareness and reputational needs of the Stritch School of Medicine and the vision of the dean can be served through integrated marketing-communications and content/brand storytelling in alignment with the University's brand and strategic direction. Priorities and work effort will be determined in coordination with the dean.Responsibilities:Strategically develop and execute integrated marketing communications plans and measurable goals designed to:Raise the reputation and awareness of the school and its programsHelp engage prospective students, faculty, staff, alumni, donors, and external audiencesAlign school marketing communications with the University brandSteward the brand of the schoolMeet regularly with the dean, attend school-wide and relevant staff meetings, and participate in the life of the schoolStrategize, develop, and implement dean communications, including strategic internal communication to faculty, staff, and students and other strategic executive communicationIdentify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences and move them to supportive actionsCollaborate with Advancement (alumni and donor relations) and Stritch's Admissions Office by consulting on projects, helping source relevant content, and ensuring brand and school integrity across all messagingProvide strategic oversight and management for the school's digital channels, including social media and websiteAs needed, support media relations, crisis communications, and project management for the school in collaboration with UMC staffWork collaboratively with leadership and colleagues including designers, photographers, videographers, and others, and respect discipline expertiseSupervise the hiring and management of student workers and/or freelancers needed to support marketing communications plansEstablish budgets in coordination with the school and UMC leadershipSupport the University's and the school's diversity, equity, and inclusion goalsOther duties as assignedPosition Requirements:Bachelor's degree (or higher) in communications, marketing, or related field and a minimum of five years of full-time experience in marketing communications, preferably in higher education or healthcare.Demonstrated experience creating a marketing communications strategy and executing an integrated marketing communications plan against measurable KPIsExceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channelsUnderstanding of media relationsBasic design skillsDemonstrated project and organizational management skills and a history of successfully delivering projectsExperience in web content management systems and relevant design software is preferredFamiliarity with healthcare, higher education, and/or ad agency models are a bonusHigh degree of professional discretionMinimum Education and/or Work Experience:Bachelor's degree or master's degree in communications, marketing, or related field and a minimum of five years of full-time experience in marketing communications, preferably in higher education.Qualifications:Working knowledge of media and integrated marketing a must.Ability to collaborate with various teams, including LUHS, advancement, UMC, special events, and program directors.Ability to create and implement marketing plans that include budgets, timelines and metrics.Superior verbal, written, communications planning skills required; solid command of various computer software and social media channels.Comfortable working in a lean organization with limited direct reporting staff.High ethical standards and integrity required.Demonstrated project management skills.Certificates/Credentials/Licenses:N/AComputer Skills:Proficient or in solid command of Microsoft Office, including PowerPoint, SharePoint, Teams, Excel, Zoom, Internet and email applications.Solid command of various computer software, including content management systems.Working knowledge of social media channel deployment (Twitter, Facebook, Instagram, and LinkedIn), and Sprout Social or other social media management, distribution and monitoring or listening platformsFamiliarity with Adobe Creative Suite a plus.Supervisory Responsibilities:
NoRequired operation of university owned vehicles:
NoDoes this position require direct animal or patient contact?
NoPhysical Demands:
NoneWorking Conditions:
Irregular HoursOpen Date:
08/09/2024Close Date:Special Instructions to Applicants:Diversity and Inclusion Statement:Diversity, Equity, and Inclusion. As one of the nation's largest Jesuit, Catholic universities, Loyola University Chicago fosters a transformative cultural experience that honors diversity, equity, and inclusion. We are committed to not only recruiting, but also retaining a diverse, mission driven workforce and enabling a culture of inclusiveness in an environment that values service excellence, stewardship, personal well-being, and professional development for all of our employees.Quick Link for Posting:
https://www.careers.luc.edu/postings/28834
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