Director of Marketing
Heller Consulting - Continental, Ohio, United States, 45831Work at Heller Consulting
Overview
- Apply
Overview
The Director of Marketing owns the public face of Heller Consulting. The position leads the marketing process from research and planning through to execution and analysis. The position is also responsible for managing multiple stakeholders both outside of the firm and throughout the firm that contribute to the Heller brand including the consulting team, sales team, freelancers, partners, and executive team.
Responsibilities
Strategy
Drive marketing strategy with support from Executive Team, business development team, and other marketing subject matter experts in the firm.Develop, lead, and implement marketing plans that support business development goals and firm thought leadership goals.Manage marketing budget and marketing spending priorities.Lead and regularly report on the execution of marketing strategy, ensuring the quality of leads and support of the business development pipeline.Attend regular meetings with internal stakeholders to stay current with trends the team is seeing in projects and business development conversations.Analyze analytics available on Pardot, Salesforce, Moz, and Google Analytics and use those analytics to inform Heller Consulting team and guide strategy.Support sales and lead generation efforts through data-driven campaigns.Manage relationships with external marketing consultant(s) and freelancers, including contract negotiation and management.Continually research competitors and partners in the nonprofit technology space to assess where Heller thought leadership should be placed and shifts in the market that need to be reflected in Heller marketing materials.Leverage and stay current on technology tools such as Pardot, Canva, Salesforce, and Moz to create a loop of reporting and improving upon marketing strategiesWork closely with the leadership team to support new service lines and clearly communicate those to our target marketsCollaborate with external partners (e.g., Salesforce, Microsoft, NetHope) on co-marketing efforts and advocate for Heller's goalsServe as one of the faces and voices of Heller Consulting in external blog posts, videos, and thought leadership contentLead the relationship with services to engage consultants in thought leadership materials (webinars, blogs, guides, case studies)Stay current on marketing trends and incorporating relevant trends into the Heller marketing strategyContent Marketing
Craft a comprehensive marketing calendar that encompasses firm thought leadership goals and content that supports those goals.Source Heller subject matter experts to create engaging blog posts, guides, webinars, emails, videos, and client stories.Create marketing assets including emails, forms, layouts, and graphics for website, blog, guides, marketing sheets and social mediaManage logistics of all webinars, including setting up registration, website landing pages, and download links; coordinate with participants to ensure development of brand-appropriate presentation, serve as webinar moderator; ensure all webinar activity is captured in Salesforce in order to support lead generation and nurturingProvide regular reports to greater Heller team on successful content and content direction changesManage freelance writer schedules and budget; assign content to writers and coordinate with guest authorsWrite, edit and regularly update blog and website contentManage website content, including blog posts, ensuring effective SEO optimizationCreate a wide variety of marketing videos for the website, email, social media, sales, and internal purposesEmail Marketing
Function as the main point of contact for Pardot and maintain Pardot expertise through certification and certification updatesStay updated on Pardot releases and changes to ensure Heller Consulting is compliant with Pardot policies and making use of the latest featuresCraft email campaigns that leverage the power of Pardot including segmentation, scoring, and profilesCreate, manage and monitor Pardot automations that inform the business development team of qualified prospectsWrite compelling email copy and design email assets that render well across email clientsManage Pardot storage and set up structure including scoring categories, profiles, folders, and email templatesMonitor email deliverability and regularly clean lists to ensure our email lists are compliant with privacy and security best practicesSocial Media Management
Run point for all Heller Consulting social media promotionLead Heller Consulting team on social media promotion strategyPost and engage on Heller Consulting LinkedInEquip staff with information on specific promotions and company brandingRequest input and photos from staff for specific eventsContinually research and determine shifts in strategy needed as a result of changes to social media platforms and algorithmsWebsite Management
Lead the direction of website content as well as the look and feel of the websiteRegularly update the website and implement website enhancements to align with marketing strategies and firm goalsManage server and domain renewals and changesWork directly with external vendors for the website including contract negotiations and managementMonitor website performance and continually optimize content to attract the Heller target market and encourage conversionsCo-Marketing and Guest Publishing
Write and create content for other websitesPitch Heller Consulting content and thought leadership to targeted websites and publicationsLead co-marketing partnership strategy and manage day-to-day tasks associated with those partnershipsProvide social media content as needed for marketing partners and published Heller Consulting guest articlesConferences
Lead Heller's presence across conferences including when to sponsor, when to present, when to participate and managing partner relationships in the processDevelop, or coordinate the development of and enhance presentations for, Heller and other presentersCreate custom content for conferences including videos, one-page PDFs, presentations, and virtual boothsFunction as main point person for conference logisticsWork with food vendorsGather information from conference contactsHeller Consulting Branding
Manage and maintain standardsParticipate in internal initiatives with the goal of ensuring the Heller brand is represented consistently in all internal and external deliverablesProvide ad hoc design support to Heller Consulting projects and sales collateralSeek out and lead the adoption of design tools for Heller staff to better showcase the Heller brandWork with Director of People Operations to place and monitor job postingsOther Marketing Responsibilities
Order Heller Consulting marketing promotional items and staff giftsDevelop and deliver the marketing update at monthly staff meetings and annual staff retreatCollaborate closely with Sales team to support account-based marketing efforts