Senior Associate, Performance Marketing
The Trade Desk - New York, New York, us, 10261Work at The Trade Desk
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Overview
Apply below after reading through all the details and supporting information regarding this job opportunity.Collaborate with Director to develop and execute a comprehensive North American performance marketing strategy, (including Account Based Marketing, Nurture programs, lead generation).Partner with our brand marketing, digital, demand generation, analytics, and sales development teams to understand cross-channel marketing performance in North America (digital media, sponsorships, events, editorial and social content) and strategic needs of the business.Be a trusted partner to leaders on our business development team by providing actionable marketing insights to drive growth in key accounts.Optimize the effectiveness of our lead flow and lead routing processes to the business teams.Understand lead scoring in our database to reinforce lead scoring methodology in Marketo and Salesforce.Mindset and ability to present ideas to senior level leadership, take feedback, and engage in debates to hone our strategy and drive growth for the businessWho you are:3-5 years of relevant experience at a technology or another SAAS brand. Understanding of the programmatic advertising industry is a bonus.Experience working with and presenting to sales teamsCompelling storyteller obsessed with performance motivated to simplify complexity.High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projectsAble to work independently with autonomously and communicate up, down and laterally to project stakeholdersProficiency in CRM tools (Salesforce and Marketo), familiarity with analytic tools (Bizible, Excel, Tableau)BA/BS degree or equivalent practical experienceBased in NYC, willing to travel.
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