Director of Marketing (DTC) New Jersey
Tbwa Chiat/Day Inc - Mission, Kansas, United States,![Tbwa Chiat/Day Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tbwa Chiat/Day Inc
Overview
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Overview
Develop and implement clear strategic plans (OKRs, annual plans) to drive account success and growth, aligning team efforts with company objectives and KPI targets.Team & Vendor Management:
Oversee and manage an internal marketing team and external vendors to execute key processes and achieve marketing and acquisition goals.Content Development & Deployment:
Drive the creation and efficient deployment of high-quality marketing assets across various channels (DTC, B2B2C) using technology tools (e.g., Salesforce Marketing Cloud).Performance Monitoring & Improvement:
Monitor the performance of marketing assets and initiatives, driving continuous improvement to enhance member acquisition and engagement.Cross-functional Collaboration & Reporting:
Collaborate with various teams to ensure operational success and provide comprehensive reporting on marketing goals, ensuring alignment with leadership.Who You Are:Proactive and able to prioritize tasks to meet deadlines and company goals.High degree of ownership and accountability, with minimal need for oversight.Strong cultural fit with a commitment to maintaining a high-performance, balanced work environment.Strategic insight and the ability to align team efforts with company vision.Model behavior as a leader, demonstrating core company values and operating principles.What You Need:10+ years of experience in marketing, preferably in healthcare.Proven track record with marketing KPIs, including brand awareness, engagement, conversion rates, and CAC.Strong project management skills with the ability to manage multiple projects simultaneously and with very big partners.Ability to develop and deploy marketing assets efficiently and cost-effectively.Expertise in using technology tools for content deployment (e.g., Salesforce Marketing Cloud, Wordpress, etc.).Strategic problem-solving skills with experience in driving growth initiatives.Excellent written and oral communication skills, with the ability to present complex ideas clearly and crisply.Strong relationship management skills, capable of building and maintaining effective internal and external partnerships.Demonstrated leadership skills with experience managing and developing high-performing teams.High technical proficiency in relevant tools and platforms, with a commitment to continuous learning.We make healthcare more equitable and accessible:Mission-driven organization focused on innovative digestive care.Thrive on diversity with monthly DEIB discussions, activities, and more.Virtual-first culture: Work from home anywhere in the US.Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity.We take care of our people:Competitive compensation and meaningful equity.Employer-sponsored medical, dental and vision plans.Access to a “Life Concierge” through Overalls, because we know life happens.Tailored professional development opportunities to learn and grow.We rest, recharge and re-energize:Unlimited paid time off — take what you need, when you need it.13 paid company holidays to power down.Team events, such as virtual cooking classes, games, and more.Recognition of professional and personal accomplishments.Oshi Health’s Core Values:Own the OutcomeDo the Right ThingBe Direct & OpenLearn & ImproveTEAM - Together Everyone Achieves MoreThrive on DiversityOshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Compensation Range: $175,000 - $195,000 USD.Note: This job description serves as a general overview and may be subject to change based on organizational needs and requirements.
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