Gecko Hospitality
Area Director of Sales and Marketing
Gecko Hospitality - Chicago, Illinois, United States, 60290
Work at Gecko Hospitality
Overview
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Overview
Job Title :
Area Director of Sales & Marketing
Position Overview :
The Area Director of Sales & Marketing is responsible for proactively identifying and pursuing business opportunities to meet revenue targets for multiple hotels. This role involves tele-prospecting, direct sales, and strategic planning to drive growth and improve customer experience. The Director oversees revenue management and yield strategies across various streams, including room sales, meeting spaces, catering, and other services. The goal is to optimize profitability through pricing strategies, market analysis, and performance metrics while delivering exceptional service. Responsibilities include market analysis, forecasting, and ensuring revenue targets are achieved across the hotel group.
Key Responsibilities :
Lead sales and marketing efforts for a group of hotels, including brands like Hilton, Marriott, and Choice.
Sell hotel concepts to corporate, group, and leisure clients, highlighting each brand's unique identity.
Generate new business through prospecting, cold calls, networking, and qualifying leads.
Meet or exceed sales and catering goals to drive hotel revenue.
Manage corporate, wholesale, leisure, and group accounts to meet revenue goals.
Negotiate contracts and ensure documentation and closing processes are completed accurately.
Develop innovative sales strategies to attract new clients and expand the customer base.
Maximize upselling opportunities with packages, F&B, upgrades, AV, lighting, and spa services.
Manage lead sources, ensuring quality and timely follow-up.
Create customized proposals, wedding packages, and event menus tailored to clients.
Respond promptly to customer inquiries within 24 hours.
Lead marketing initiatives and coordinate events to increase brand visibility.
Report on sales activities and feedback, tracking performance against goals.
Build long-term relationships and encourage repeat business through customer satisfaction.
Represent the hotel group at trade shows, client presentations, and sales meetings.
Collaborate with revenue management to optimize occupancy and revenue via rate setting.
Lead sales efforts for new hotel openings and manage transitions for acquisitions.
Ensure team performance, job satisfaction, and growth through coaching and training.
Physical Demands :
Work mainly indoors with moderate temperature control.
Sit for extended periods and navigate between hotel departments.
Lift up to 15 lbs. occasionally, with food items up to 30 lbs.
Push/pull carts and equipment weighing up to 250 lbs.
Use office equipment frequently and communicate effectively.
Travel Requirements :
Approximately 25% to 50% travel expected.
Skills & Qualifications :
Excellent communication, leadership, and organizational skills.
Knowledge of hotel services, revenue management, and marketing.
Data analysis, performance forecasting, and decision-making skills.
Experience managing a high-performing sales team.
Understanding of labor laws and regulations.
Strong relationship-building and negotiation skills.
Proficiency with computers, accounting, and budgeting tools.
Supportive Functions :
Assist with guest inquiries and uphold safety standards.
Participate in initiatives to promote a positive work environment.
Other Responsibilities :
Perform duties professionally and in accordance with company policies.
Additional duties as assigned by the COO.
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Area Director of Sales & Marketing
Position Overview :
The Area Director of Sales & Marketing is responsible for proactively identifying and pursuing business opportunities to meet revenue targets for multiple hotels. This role involves tele-prospecting, direct sales, and strategic planning to drive growth and improve customer experience. The Director oversees revenue management and yield strategies across various streams, including room sales, meeting spaces, catering, and other services. The goal is to optimize profitability through pricing strategies, market analysis, and performance metrics while delivering exceptional service. Responsibilities include market analysis, forecasting, and ensuring revenue targets are achieved across the hotel group.
Key Responsibilities :
Lead sales and marketing efforts for a group of hotels, including brands like Hilton, Marriott, and Choice.
Sell hotel concepts to corporate, group, and leisure clients, highlighting each brand's unique identity.
Generate new business through prospecting, cold calls, networking, and qualifying leads.
Meet or exceed sales and catering goals to drive hotel revenue.
Manage corporate, wholesale, leisure, and group accounts to meet revenue goals.
Negotiate contracts and ensure documentation and closing processes are completed accurately.
Develop innovative sales strategies to attract new clients and expand the customer base.
Maximize upselling opportunities with packages, F&B, upgrades, AV, lighting, and spa services.
Manage lead sources, ensuring quality and timely follow-up.
Create customized proposals, wedding packages, and event menus tailored to clients.
Respond promptly to customer inquiries within 24 hours.
Lead marketing initiatives and coordinate events to increase brand visibility.
Report on sales activities and feedback, tracking performance against goals.
Build long-term relationships and encourage repeat business through customer satisfaction.
Represent the hotel group at trade shows, client presentations, and sales meetings.
Collaborate with revenue management to optimize occupancy and revenue via rate setting.
Lead sales efforts for new hotel openings and manage transitions for acquisitions.
Ensure team performance, job satisfaction, and growth through coaching and training.
Physical Demands :
Work mainly indoors with moderate temperature control.
Sit for extended periods and navigate between hotel departments.
Lift up to 15 lbs. occasionally, with food items up to 30 lbs.
Push/pull carts and equipment weighing up to 250 lbs.
Use office equipment frequently and communicate effectively.
Travel Requirements :
Approximately 25% to 50% travel expected.
Skills & Qualifications :
Excellent communication, leadership, and organizational skills.
Knowledge of hotel services, revenue management, and marketing.
Data analysis, performance forecasting, and decision-making skills.
Experience managing a high-performing sales team.
Understanding of labor laws and regulations.
Strong relationship-building and negotiation skills.
Proficiency with computers, accounting, and budgeting tools.
Supportive Functions :
Assist with guest inquiries and uphold safety standards.
Participate in initiatives to promote a positive work environment.
Other Responsibilities :
Perform duties professionally and in accordance with company policies.
Additional duties as assigned by the COO.
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