Disc Medicine
Senior Director, Patient Marketing and Digital Innovation
Disc Medicine - Brockton, Massachusetts, us, 02301
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Overview
Senior Director, Patient Marketing and Digital Innovation Massachusetts - Hybrid
Is this the role you are looking for If so read on for more details, and make sure to apply today. Join our team in a dynamic hybrid role, offering flexibility to work remotely and from our headquarters in Watertown, MA. COMPANY OVERVIEW: Disc Medicine is a clinical-stage biopharmaceutical company committed to discovering, developing, and commercializing novel treatments for patients who suffer from serious hematologic diseases. We are building a portfolio of innovative, first-in-class therapeutic candidates that aim to address a wide spectrum of hematologic diseases by targeting fundamental biological pathways of red blood cell biology, specifically heme biosynthesis and iron homeostasis. Disc Medicine values collaboration, professional development, and scientific integrity and promotes an inclusive company culture that empowers and inspires. POSITION OVERVIEW: As Disc Medicine evolves from a development-stage organization to a commercial entity, the Company has a new open role for a Senior Director of Patient Marketing and Digital Innovation. The successful candidate will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives. We are seeking a candidate who has a strong track record in product launches, demonstrated success in brand marketing, and the ability to thrive in a fast-paced, innovation-focused environment. RESPONSIBILITIES: The Patient Marketing lead will be a critical role and visible leader within the Commercial organization; he/she will be responsible for Patient/Caregiver marketing activities in preparation for the anticipated launch of the bitopertin in EPP/XLP. Become the expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey. Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through personal and non-personal promotion, that drives patient engagement and rapid product uptake. Maintain a high degree of external focus with significant customer and field team engagement. Lead execution of omni-channel HCP & Patient/Caregiver tactical plans. Partner with Digital Marketing Lead. Seek out and implement innovative digital solutions in the development of our direct to patient strategy and overall digital efforts to engage and educate patients. Lead strategic exploration and development of innovative patient identification and adherence efforts. Work with cross-functional team to develop the patient/caregiver brand narrative and ensure alignment with overall brand narrative and strategy. Partner with cross-functional team, especially Patient Advocacy, Patient Services and HCP Marketing, to collectively plan and develop a flawless patient experience. Establish the patient ambassador program and ensure alignment with cross-functional team. Develop strong working partnerships with cross-functional team including Medical, Patient Services, Patient Advocacy, Program Management, Commercial Operations, Legal, Regulatory, IT and external agencies. Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners. Manage the patient marketing budget, ensuring efficient allocation of resources. Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing plan implementation. Contribute to an efficient and compliant medical and legal review process. Act in full compliance with all laws, regulations and policies. REQUIREMENTS: Bachelor’s Degree required; MBA or another Advanced Degree preferred. Minimum of 12 years in life sciences, including significant experience in the marketing function. Extensive working knowledge of strategic and brand marketing and omnichannel approaches. Experience defining the strategy for a brand or portfolio of products with multiple indications. Ability to oversee the generation of insights and apply those insights to business issues and opportunities. Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources. Ability to thrive in a fast-paced, start-up environment with a hands-on approach. Proven track record of successfully leading product launches, globally and in the US. Strong preference given to candidates with hematology and rare disease experience. Strong project management skills, with the ability to spearhead launch teams. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments. Disc Medicine is an equal-opportunity employer committed to providing all qualified candidates and employees equal opportunities. We offer comprehensive benefits and competitive compensation packages. The Company headquarters are in Watertown, MA, and we provide a flexible work environment. Disc Medicine actively recruits individuals with an entrepreneurial spirit and a drive for excellence. Interested candidates should submit a cover letter and resume to be considered for current and future opportunities.
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Is this the role you are looking for If so read on for more details, and make sure to apply today. Join our team in a dynamic hybrid role, offering flexibility to work remotely and from our headquarters in Watertown, MA. COMPANY OVERVIEW: Disc Medicine is a clinical-stage biopharmaceutical company committed to discovering, developing, and commercializing novel treatments for patients who suffer from serious hematologic diseases. We are building a portfolio of innovative, first-in-class therapeutic candidates that aim to address a wide spectrum of hematologic diseases by targeting fundamental biological pathways of red blood cell biology, specifically heme biosynthesis and iron homeostasis. Disc Medicine values collaboration, professional development, and scientific integrity and promotes an inclusive company culture that empowers and inspires. POSITION OVERVIEW: As Disc Medicine evolves from a development-stage organization to a commercial entity, the Company has a new open role for a Senior Director of Patient Marketing and Digital Innovation. The successful candidate will be accountable for understanding the market landscape and actively contributing to defining strategies, developing launch plans, and executing marketing plans that align with our business objectives. We are seeking a candidate who has a strong track record in product launches, demonstrated success in brand marketing, and the ability to thrive in a fast-paced, innovation-focused environment. RESPONSIBILITIES: The Patient Marketing lead will be a critical role and visible leader within the Commercial organization; he/she will be responsible for Patient/Caregiver marketing activities in preparation for the anticipated launch of the bitopertin in EPP/XLP. Become the expert in the patient journey via insight generation; educate the cross-functional team as needed and drive strategic choices by identifying unique leverage points within the journey. Lead the development and implementation of tactical marketing plans to create a differentiated brand experience, through personal and non-personal promotion, that drives patient engagement and rapid product uptake. Maintain a high degree of external focus with significant customer and field team engagement. Lead execution of omni-channel HCP & Patient/Caregiver tactical plans. Partner with Digital Marketing Lead. Seek out and implement innovative digital solutions in the development of our direct to patient strategy and overall digital efforts to engage and educate patients. Lead strategic exploration and development of innovative patient identification and adherence efforts. Work with cross-functional team to develop the patient/caregiver brand narrative and ensure alignment with overall brand narrative and strategy. Partner with cross-functional team, especially Patient Advocacy, Patient Services and HCP Marketing, to collectively plan and develop a flawless patient experience. Establish the patient ambassador program and ensure alignment with cross-functional team. Develop strong working partnerships with cross-functional team including Medical, Patient Services, Patient Advocacy, Program Management, Commercial Operations, Legal, Regulatory, IT and external agencies. Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners. Manage the patient marketing budget, ensuring efficient allocation of resources. Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing plan implementation. Contribute to an efficient and compliant medical and legal review process. Act in full compliance with all laws, regulations and policies. REQUIREMENTS: Bachelor’s Degree required; MBA or another Advanced Degree preferred. Minimum of 12 years in life sciences, including significant experience in the marketing function. Extensive working knowledge of strategic and brand marketing and omnichannel approaches. Experience defining the strategy for a brand or portfolio of products with multiple indications. Ability to oversee the generation of insights and apply those insights to business issues and opportunities. Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources. Ability to thrive in a fast-paced, start-up environment with a hands-on approach. Proven track record of successfully leading product launches, globally and in the US. Strong preference given to candidates with hematology and rare disease experience. Strong project management skills, with the ability to spearhead launch teams. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and departments. Disc Medicine is an equal-opportunity employer committed to providing all qualified candidates and employees equal opportunities. We offer comprehensive benefits and competitive compensation packages. The Company headquarters are in Watertown, MA, and we provide a flexible work environment. Disc Medicine actively recruits individuals with an entrepreneurial spirit and a drive for excellence. Interested candidates should submit a cover letter and resume to be considered for current and future opportunities.
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