Display and Paid Social Marketing Manager - Remote
UnitedHealth Group - Minnetonka, Minnesota, United States, 55345![UnitedHealth Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at UnitedHealth Group
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Overview
Caring. Connecting. Growing together.Primary Responsibilities:
Development of display and paid social campaign strategyManage daily campaign optimization, testing, tracking and performance measurementManagement of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctlyOversee creative development and approval processDevelop and present reporting and key insights on campaign performanceEvaluate and improve internal display processes to support strategic planning and implementation e.g., cost files, reporting set up, partner billing and audience setupSkills and Experience
Passion for digital marketing with an understanding of the complexity of the digital advertising landscapeConstantly learning about the ever-changing digital ecosystem - with a willingness to test new tools and technologiesPassionate about results, achieving goals and communicating successesDemonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achievedHighly analytical with advanced problem-solving skills and excellent attention to detailExperience in managing complex media projects across multiple stakeholder groupsUnderstanding of digital direct-response marketing tactics and best practicesRequired Qualifications:
5+ years of hands-on programmatic/direct partner and paid social experience on either client, agency, agency trading desk or programmatic technology teamsExperience managing B2B accounts with understanding of B2B audience activationsExperience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platformsExperience with data visualization and reporting toolsExperience with CRM audience activation platformsAdvanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1 st , 2 nd
and 3 rd
party data sourcesAdvanced tracking and analytics knowledgeAdvanced Excel and PowerPoint skillsPreferred Qualifications:
Financial services, insurance and/or technology experienceExperience with Adobe AnalyticsExperience in DOMO and/or TableauExperience in LiveRamp
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