Group Product Marketing Manager (Drinking Water)
Zurn Elkay Water Solutions - Downers Grove, Illinois, United States, 60516![Zurn Elkay Water Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Zurn Elkay Water Solutions
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Overview
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!Position Overview
The Group Product Marketing Manager owns the upstream portion of the Drinking Water product’s journey to market by leading the positioning of the product and the development of the growth plan through new product development. Reporting to the VP, Marketing, this strategic leader collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies.Responsibilities
Develop brand roadmap for Drinking Water & Filtration business unit, including brand positioning, value proposition, naming strategy, sub-brand and tier strategy.Own marketing growth plan for Drinking Water and Filtration business unit and corresponding product categories with insights from product management, channel marketing and sales.Responsible for brand trademark process with business unit.Incorporate competitive positioning into overall strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends.Define key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing.Accountable for new product development launch plan.Set product strategy for Creative team and provide direction on product focus.Qualifications
Bachelor’s degree in marketing, business or related field required.10+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches.Experience working in a cross functional environment with engineering, operations, marketing and sales.Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo.Self-reliant and results oriented; Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done. Deadline oriented.Capacity to lead and motivate others. Understands the strengths and weaknesses of team members and uses that knowledge to motivate them and drive performance. Ability to see and develop potential.Exceptional interpersonal and presentation skills essential to interact effectively with all organization levels.Ability to be a team player. Projects and programs require substantial cross-functional work within the Company.Absorbs information quickly; classical marketing analytic skills, i.e., consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations.Must be an intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations.Strong prioritization, organization, and project management skills.Flexibility: Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities.Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe.Travel up to 25%.Total Rewards and Benefits
Competitive SalaryMedical, Dental, Vision, STD, LTD, AD&D, and Life InsuranceMatching 401(k) ContributionHealth Savings AccountUp to 3 Weeks Vacation12 Paid HolidaysAnnual Bonus EligibilityEducational ReimbursementMatching Gift ProgramEqual Opportunity Employer – Minority/Female/Disability/Veteran
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