Eastport Holdings is hiring: Strategy Director, Media in Dallas
Eastport Holdings - Dallas, TX, United States, 75215![Eastport Holdings](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Eastport Holdings
Overview
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Overview
The ideal candidate knows how to serve as a link between media, analytics and clients, while artfully communicating with an understanding of how to reinforce a balance between big pictures and details to deliver persuasive and informative content.
Responsibilities:
- Understand situation around the media plans from clients: what is the marketing team trying to do, what are the business goals
- Write internal facing media briefs, translating goals into media objectives
- Recommend audience definitions
- Provide recommendations on budget allocations across types of channels (i.e. '50% video formats', or '50% awareness driving channels')
- Recommend alignments of message/CTA/creative and placements
- Author stories of media plan presentations - communicate overarching strategy and how it will answer the challenges of the business
- Partner closely with the lead analytics team member to inform the design of the measurement strategy, ensure reporting is set up to measure against the strategic imperatives, co-author slides for the regular client reporting meetings
- Collaborate with brand strategists to strengthen strategic tools and approaches
- Bring trendtracking to media planning process
- Provide clients with proactive content and POVs
- Revamp media briefs to go beyond functional information and aim to inspire great work
- Minimum 7 years of experience in strategic planning, marketing strategy, media strategy or creative strategy
- Strong understanding of media planning
- Previous agency experience strongly preferred
- Strong concise creative and business writing skills
- Ability to collaborate across all teams (media + creative + analytics + insights)
- Word, PowerPoint, and Excel skills are required
- Contributes to and helps steer a positive team work environment