Digital Content Marketing Specialist
Syracuse University - Syracuse, New York, United States,![Syracuse University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Syracuse University
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041120Location:
Syracuse, NYPay Range:
$60,450Hours:
Standard University business hours8:30am - 5:00pm (academic year)8:00am - 4:30pm (summer)Hours may vary based on operational needs.Job Type:
Full-timeJob Description:As part of the Maxwell School's Communications and Media Relations team, reporting to the Assistant Director for Digital Communications, the Digital Content Marketing Specialist is responsible for writing, editing, and updating digital information to support recruitment, development, research dissemination and brand awareness efforts.Qualifications:Bachelors degree in communications, English, journalism, marketing, writing or related field is required.An understanding of best practices for digital marketing communications including search engine optimization required.Two (2) plus years of professional experience in digital content creation is preferred.Familiarity with both academic communications and college admission marketing is desired.Job Specific Qualifications:Intellectual curiosity to identify, create and advance content that is important to students, prospective students, alumni and donors across the social sciences, public administration and professional programs within the Maxwell School.Superior writing and editing skills (samples required), with an emphasis on digital content including web, social media, and video.Knowledge of Adobe Creative Suite, especially Photoshop, InDesign and Premiere as well as some basic HTML editing.Excellent initiative and follow-through supported by a highly organized, detail-oriented work style.Experience with a variety of web publishing and content management tools and the ability to adapt quickly to new technologies and platforms.Understanding of SEO and UX best practices.An entrepreneurial mindset, with an eye towards continuous improvement of processes and mechanisms for helping the team to achieve established goals.Keen interest/knowledge regarding existing and emerging best practice and trends in digital/social/traditional media.Excellent interpersonal communication skills and a highly collaborative nature.Responsibilities:Write, create, edit and secure approvals for school-based digital communications including the Maxwell website, social media, emails and InfoScreens.Assist in the development and maintenance of editorial calendars and be responsible for immersing within all programs, departments, centers, and units throughout the school.Participate in the creation and editing of marketing and recruitment videos.Edit and update the Maxwell website on behalf of units.Track and interpret analytics related to these communications.Proactively identify school-based digital communications that require new or refreshed content.Meet regularly, in collaboration with the Assistant Director for Digital Communications, with professionals from around the school to develop materials that effectively showcase the school's scholarly offerings, outputs from faculty and center research, student milestones, and alumni achievements.Cultivate a collaborative working environment.Research, identify and, as appropriate, implement emerging techniques/technologies to enhance and measure digital engagement, email marketing, and social media content strategies.Ad-hoc projects and duties as assigned.About Syracuse University:Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit
http://www.syracuse.edu .About the Syracuse area:Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues.Application Deadline:Full Consideration By:Open Until Filled:Priority Consideration:To apply, visit
https://www.sujobopps.com/postings/105730 .Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law.
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