E-Commerce and Digital Marketing Manager
Gorilla USA Corp - Los Angeles, California, United States, 90079Work at Gorilla USA Corp
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Overview
Please ensure you read the below overview and requirements for this employment opportunity completely.
This role is hybrid, in office 2 days a week.Responsibilities:
Strategize, develop, and execute all digital marketing including: SEO/SEM campaigns, e-commerce/D2C, email, social media, display advertising and paid media campaigns.You will be responsible for supporting our paid media efforts to surface data-driven strategic opportunities for the Executive Leadership team, focusing on optimization of our paid media spend regionally.Develop a comprehensive, national e-commerce marketing strategy to increase customer traffic, drive conversion and grow AOV.Develop KPIs and scorecards to track initiative progress/performance to drive a focus on results and execution.Prepare analytics, reports and dashboards on overall performance of digital marketing campaigns, including ROIs/ROAS and KPIs.Share insights and learnings cross functionally to brand product and executive teams.Analyze and evaluate end-to-end customer experiences across multiple channels and customer touch points.Structure conversion points and optimize user funnels.Develop and monitor campaign budgets across paid media, website, content, and social buckets.Collaborate with agencies and vendor partners.Research, analyze and track consumer behaviors/trends, and implement research into digital marketing campaigns.Collaborate cross functionally and work alongside Brand Managers and Creative Directors to ensure a consistent brand visual identity is maintained across all digital platforms.Negotiate advertising contracts and media spends.Stay current with emerging trends and opportunities in the digital marketing ecosystem.Requirements:
Bachelor’s degree in marketing or related field required.3-5 years experience working in digital and social media marketing.Demonstrated track record of innovation social/digital marketing campaigns.Proficiency working on e-commerce platforms (Shopify).Proficiency of automation tools (Klaviyo).Demonstrable experience leading and managing SEO/SEM, email, keyword search, social display programming campaigns (Meta/Instagram).Experience optimizing landing pages and user funnels, A/B testing, multivariate experiments.Knowledge of digital analytics tools (Google Analytics).An analytical mind, with a passion for measuring data.Demonstrable experience in acquisition tools and paid strategy.In depth knowledge of current digital trends.If this is you please apply now!Venice Of America and Gorilla take pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, we welcome opportunities to learn from each other, our customers, and business partners.
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