Marketing Campaign Manager
Ultimate Autographs - Burr Ridge, Illinois, United States,![Ultimate Autographs](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ultimate Autographs
Overview
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Overview
The
Marketing Campaign Manager
for
Ultimate Autographs
manages the development and execution of digital marketing strategies to fulfill the vision for achieving consistent branding, sales, and profitability goals. The person in this role has an eye for what will appeal to our prospects and customers and uses an innovative eCommerce-based approach to increase customer engagement. Collaborates internally and with outside agencies and virtual assistants to initiate and manage creative designs, marketing campaigns and evaluate success metrics.
This role will coordinate digital marketing efforts geared to attract new customers, increase current customer engagement, promote products, and optimize the online experience. This includes developing new and engaging digital content and launching email, SMS and digital advertising campaigns on a regular basis.
If you are a critical thinker who is authentic, tenacious, selfless, possesses a unique ability, and is on the ball, apply today!
Compensation:Salary: $65,000-$70,000 baseBonus/Commission OpportunitiesGrowth Opportunities!
Responsibilities
• Owns, oversees and executes email and SMS marketing strategies and campaigns. Responsibilities include planning and implementing email and SMS campaigns, managing subscriber databases and flows, creating engaging content, and analyzing campaign performance.• Familiarity with running social media advertising (Facebook) and search engine advertising (Google) campaigns. The position requires someone who
loves to collaborate and has significant social advertising and paid search experience . Heavily involved in the creative production of assets such as online ads, videos and other graphics. Use the power of analytics to help drive future campaigns, optimize advertising spend and improve conversion rates.• Manages the corporate website and SEO (Search Engine Optimization.) Includes occasional website updates and editing as well as a focus on CRO (Conversion Rate Optimization) and increasing organic search engine rankings.• Build a team of influencer and affiliate partners for the brand. Manage communications, and coordinate with the rest of the marketing team to get maximum impact for innovative influencer campaigns.• Provides a solid level of reporting and data analysis which includes detailed insights, and actionable next steps that tie-back to overall business goals and milestones.
Qualifications
• Knowledge of eCommerce and marketing technologies such as Shopify, Klaviyo, Lifetimely, Yotpo, and Google Analytics are
highly desired.• Expertise in acting as an influencer across multiple social media channels.• 3+ years of experience in managing projects within digital marketing environments
required.• Experience as an individual contributor as well as leading local and/or virtual teams is preferred.• Knowledge of professional sports, teams, and athletes is a plus!