Open Position: Social Media Specialist
Estipona Group - Nevada, Iowa, United States, 50201![Estipona Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Estipona Group
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Overview
Location: Must live in Reno, NV, or within 20-40 miles of itExperience Level: 2-4 years of experience (experience may include internships)The ideal candidate:
Is:A strategic thinkerEnergeticPassionate about communications and marketingHas:A true love for all things social media and an understanding of how it can support businessExcellent presentation and communication skillsCreating engaging content and crafting a visual aesthetic on social media platformsCollaborating with creatives (copywriters, graphic designers, videographers/photographers, etc.)Using a variety of social media platforms and tools for fun/personal useLearning and teaching new social media best practices (both internally and externally)Staying up on trendsA fast-paced environmentCares about:Public healthDiversity, equity, and inclusionResponsibilities
Engagement:Provide daily engagement that helps grow your accountsInbound:
Reply to all inbound engagement with the unique brand voice/toneCollaborate with internal/client team for sensitive responsesRecommend best practice responses when working with clients for inquiries that require their attention
Outbound:
Determine target accounts to engage and use appropriate techniques to grow account brands and followings
Content Creation:Establish a monthly editorial calendar for each accountDevelop well-researched and error-free content for multiple platformsBring new ideas to the monthly editorial calendar aimed at account successUse Canva effectively on a day-to-day basis.
Leverage existing templates to create feed content, stories, graphics, videos etc.Create long-form strategy documents/reportsClearly articulate additional graphic design or copywriting needs to creative team
Continuously seek inspiration for great contentReporting:Provide ongoing testing and KPI reportingAssist in compiling and creating client reports monthly
Identify KPIs from social media toolsPull data from native social media analyticsPull data from social media ad platformsGather specific content and engagement examples from social postsIdentify industry benchmarks to establish internal and external KPIs
Additional Responsibilities:Collaborate with the Digital Specialist & VP of Strategy to review data from social media reports, identify trends, and tailor content to desired audiences and across channelsDevelop social media strategies and plansAttend internal and external meetings and make presentations to the team and clients as needed (virtual and in-person)Support new business pitchesCompetitive salary range: $45,000 – $55,000 per yearWork from home (weekly in-person meetings required)Comprehensive benefits package, including medical, dental, vision, disability and 401(k) with employer matchingGenerous paid time off, including vacation, sick leave, and paid holidaysProfessional development opportunities and a supportive, collaborative work environmentIf you possess the skills, experience, and enthusiasm to thrive as a Social Media Specialist at Estipona Group, we encourage you to apply.Please submit your resume and a compelling cover letter to
info@estiponagroup.com
. Applications received any other way will not be considered.
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