Senior Product Marketing Manager
LeanData - Salisbury, Maryland, United States, 21801![LeanData](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
3+ years of experience in product marketingMarketing and/or product management experience with a company that sells B2B solutions for sales and/or marketingDeep understanding of the sales and marketing SaaS technology landscapeYou have expert research and analysis skills (qualitative and quantitative)You can hold successful customer interviewsYou are a highly organized planner, detail-oriented, clear communicator, excellent time management, and self-driven to deliver upon commitmentsYou can manage several simultaneous projects and programsYou know how to work cross-functionally with product, sales, enablement, customer success, and marketingYou have excellent written and oral communication/presentation skills, including the ability to create engaging presentationsYou can clearly articulate complex ideas, processes, or technical solutions so clearly that they appear simple and are easily understoodYou have proven experience in content creation, including solution briefs, case studies, pitch decks, and videosYou can comfortably present to groups of over 50 people, internally and externallyYou have experience performing in a fast-paced environmentYou love and understand the sales technology landscapeYou have a "get stuff done" attitudeYou take the initiative, overcome obstacles, and utilize every available resource to be successful and win as a teamYou are an expert with Microsoft Excel/Google Sheets, Microsoft PowerPoint/Google Slides, and Microsoft Word/Google DocsYou have experience working within SalesforceYou have hands-on experience with sales and marketing tools, such as Hubspot, Pardot, Marketo, Salesloft, and OutreachResponsibilities
As a strategic member of the team, you'll have a unique opportunity to shape positioning & messaging, launch strategy, and competitive intelligenceYou will work closely with all GTM teams, and create new content that drives pipeline growth, accelerates buying decisions, and has a lasting impact on the businessResearch & Analysis: You will become an expert on competitor products, positioning, and trendsConduct win/loss analysis, identify differentiators, and share insights across functions while providing strategic recommendationsProject/Program Management: You will collaborate cross-functionally to create cross-functional GTM plans and enable GTM teamsAlign with and hold a cross-functional team to strict deadlinesWork with subject matter experts and department leaders to build solutions, align on strategy and execute GTM activitiesLead cross-functional tiger teams and drive strategic success through influenceDefine and align the team around SMART goalsPositioning & Messaging: You will define the market position for new solutions and support it with researchCreate compelling messaging that articulates the value and impact of new solutions and supports defined positioningContent & Storytelling: You will clearly articulate complex ideas or processes so that they appear simple and are easily understoodBuild engaging content and collateral for internal enablement and use with prospects, customers, and partnersComfortably present to groups of over 50 people, internally and externallyWe are looking for an experienced Product Marketer who can spearhead product launches, manage release communications, and enhance sales effectiveness through competitive intelligence and enablement.Company information:
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunityToday’s growth leaders are powering their B2B selling with LeanData, the gold standard in modern revenue orchestration and an essential element of the modern RevTech stack. The LeanData Revenue Orchestration Platform, powered by No-Code Automation, simplifies and accelerates the coordination of all the plays, people, and processes needed to transform buyer signals into buying decisions. With LeanData, revenue teams operate with precision and alignment, taking every change in stride and driving operational excellence that fuels compelling buyer experiences.
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