Technical Marketing Manager Construction
Evonik Group. - Richmond, Virginia, United States, 23214![Evonik Group.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Evonik Group.
Overview
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Overview
Locations: Richmond, VA
Time Type: Full-time
Posted on: 2 days ago
Job Requisition ID: R34250
As the Technical Marketing Manager for our Construction segment, the desired and key expectations include maintaining regional standard margins, representing customer needs in regional and global construction processes, and ensuring quality technical service for our construction customers. You will lead regional innovation projects in the Construction segment, set business and opportunity priorities for the region, oversee construction planning and forecasts, develop marketing and sales tools, engage with customers, manage the regional portfolio, and establish regional pricing strategies. The position is a 50/50 split between a technical and marketing function.
RESPONSIBILITIES
Lead the regional market segment as the regional technical marketing manager for Construction, ensuring the safeguarding and profitable growth of the construction business according to business line (BL) expectations.
Develop and implement detailed regional execution plans that incorporate global market segment strategy, tailored with regional insights, and ensure cross-functional alignment (especially with sales and technical teams) for successful execution.
Assume Profit & Loss responsibility for the market segment in the AMERICAS, ensuring that volumes, sales, and margins meet the financial targets derived from segment and BL planning.
Develop and prioritize regional portfolios (e.g., Innovation, Opportunity) in alignment with the market segment strategy and regional plans, coordinating the planning and prioritization of available and required resources.
Gather, analyze, and translate regional and subregional market insights into actionable strategies.
Execute regional marketing activities, including pricing, promotion, and other market communication strategies.
Maintain effective support and interaction with the Global Head of Marketing for Construction, facilitating global strategic initiatives and ensuring regional contributions align with overall business objectives.
Plan, coordinate, and execute marketing activities such as product launches, participation in trade fairs, and the development of sales tools and digital content.
Support sales during key customer interactions and oversee the commercial aspects of regional innovation projects.
Manage and optimize pricing strategies within the region, conducting regular evaluations and initiating proactive pricing optimizations to enhance market positioning and profitability.
Oversee the communication strategy, ensuring effective internal and external messaging and alignment with global marketing efforts.
Provide regular updates and reports on market conditions, campaign effectiveness, and other critical metrics to senior management.
Lead the construction labs in Richmond and Americana, aligning technical activities with regional strategies and market needs.
Responsibility for technical service to customers and to identify technical customer needs.
Accountable for being the technical expert to customers and being visible in the market.
Collaboration with different global/regional functions, e.g., AT/TS, product management, sales, supply chain, EHS, R&D.
Attend technical conferences, standardization committees, industry events, etc., and give technical speeches.
Initiation, planning, and execution of innovation and application technology projects and the usage of dedicated tools.
Provide technical training for customers, distributors, and internal staff.
Identify gaps in fulfilling regional technical needs and define a roadmap to meet requirements.
Competitor analysis and monitoring of market trends.
Maintain effective support and interaction with the Global Head of AT&TS Construction.
REQUIREMENTS
Bachelor of Science in Chemistry, Engineering, or a related technical discipline.
Minimum of 5 years in sales and marketing of technical products, preferably in industrial markets.
Experience in the chemical industry and construction market is advantageous.
At least 5 years in a professional marketing or technical environment. Background in operations, sales, or marketing is beneficial.
Chemical distribution experience is a plus.
Excellent interpersonal, analytical, and communication skills.
Proficiency in Microsoft Office suite.
Strong research and analytical capabilities.
Ability to work effectively in team settings.
Candidates with less experience but holding an MBA will also be considered.
Willingness to travel (20%-30%).
Ability to work independently and be self-motivated.
Your Application
To ensure prompt processing of your application and to protect the environment, please apply online through our career portal. As an employer, you can find more information about Evonik at
https://careers.evonik.com .Please send your application to the Talent Acquisition Manager, indicating your earliest possible start date and salary expectations. For questions or more information, please call Evonik Candidate Support at: +49201 177 4200.
Your Talent Acquisition Manager:Wenda Cenexant [Third Party/Temporary Employee]
Company:
Evonik Operations GmbH
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