Experiences Producer
Tasting Room Expo - California, Missouri, United States, 65018![Tasting Room Expo](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tasting Room Expo
Overview
- Apply
Overview
Experiences Producer will be responsible for executing a variety of activities in the DTC channel for Charles Krug and will work within pre-determined budgets. This role will be responsible for a number of consumer activities including Virtual Wine Experiences, In Home/Market Tastings, Charles Krug branded events, internal company events, events supporting DTC efforts and other miscellaneous duties as directed by management. This dynamic role will work closely with all departments in DTC to drive revenue, increase database acquisition, and elevate the Charles Krug brand. Experiences Producer will be responsible for Profit and Loss to measure success, manage growth, and develop the business. Role will provide exceptional customer service to existing and future customers and consumers. This position will coordinate with SVP of Sales if there are any opportunities to work with the National Sales team while in the market.Essential Duties and Responsibilities include but not limited to the following:Virtual Wine Experiences• Create, develop, and execute internal, virtual, on-site, and in-market wine experiences and events.• Sell wine, wine membership, and add new clients to our database.• Create Profit and Loss statements for each event.• Track and create metrics as needed for each event/activity and provide weekly metrics of activities as directed by management.• Represent Charles Krug Winery in the highest regard and represent our brand with the guidelines set forth by Marketing.• Work closely with other DTC operations to educate and support DTC activities.• Develop relationships with strategic partners.• Provide excellent customer service, process orders, handle all activities in the highest professional manner.• Create Surveys for various events.• Follow up with customers and maintain customer relationships through an appropriate cadence of communication.In Home & Market Tastings• Conduct In Home and Market Tastings as a separate channel in support of DTC sales and membership for Charles Krug customers.• Sell wine, wine memberships, add to database.• Coordinate all in market activities with National Sales if the opportunity presents itself.• Work closely with Membership Manager to coordinate annual scheduling of all club runs, master club event calendar, deliverables etc.• Create Profit and Loss statements for each event.• Track and create metrics as needed for each event/activity.• Provide weekly metrics of activities as directed by management.• Represent Charles Krug Winery in the highest manner and represent our brand with the guidelines set forth by Marketing.• Work closely with other DTC operations to educate and support DTC activities.On Site Events• Create, develop, execute all Charles Krug and internal events—Festival Napa Valley, Tastings on the Lawn, Board of Directors meeting, Wine Club parties, company holiday party, company picnic, internal/consumer dinners/GYOs, special tastings for groups, other Charles Krug branded events.• Coordinate all activities with other DTC departments.• Coordinate all activities with Milestone Events Group as they pertain to wine orders, rentals, etc.• Oversee maintenance and janitorial services related to events.• Ensure success of all events through proper planning and execution.• Provide metrics to management on a per event basis including GAME plans.• Utilize surveys to attendees to measure participant success.Group & Customized Experiences (up to 30-40 ppl)• Book, organize, and execute private group tastings of up to 20-40 ppl (Sharepoint, Tasting Room, ELT or Family requests).• Arrange for food items/lunches as requested by group.• Create a mechanism to secure database information for the entire group through special offers, etc.• Engagements, elopements, family events.• Follow up with groups after the event.Additional Responsibilities• Become a brand evangelist. Learn the Charles Krug/Mondavi history to enrich brand and family storytelling.• E-Cellar dashboard/pending orders manage/triage/troubleshoot/resolve – primary responsibility of team to coordinate this.• Guest House management and coordination including other homes on property when needed.• Manage maintenance of Carriage House/Great Lawn with facilities.• Pouring at off-property events.• Coordinate marketing responsibilities for all events as needed.Qualifications:• Extraordinary attention to detail, particularly in written communication.• Ability to meet deadlines and tolerate frequent interruptions and changes in routine.• Strong organization, problem-solving, and analytical skills.• Sound judgment, accountability, and trustworthiness.• Strong interpersonal attributes; listen, contribute, and collaborate as part of a team.• Versatility, flexibility, and a willingness to prioritize workload.• Ability to maintain enthusiasm and personal professionalism.• Success driven, motivated for continuous learning.• Able to work nights and weekends when needed.Education & Training Requirements:• Basic understanding/exposure to wine making and viticulture, Napa Valley terroir, and Bordeaux varietals a plus.• Bachelor’s degree is strongly preferred.• 3+ years of related customer service, event management, sales, and hospitality experience.• Proficient in Microsoft Office Suite.• Strong POS knowledge (eCellars a plus).
#J-18808-Ljbffr