Vice President, Marketing Strategy, Planning & Analysis
NBCUniversal - Los Angeles, California, United States,![NBCUniversal](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at NBCUniversal
Overview
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Overview
We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Job Description
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
The Position
The VP, Marketing Strategy, Planning & Analysis (MSP&A) will be an integral leader in the MSP&A team, helping shape strategy and planning for the marketing organization. The MSP&A team is responsible for developing short and long-term business KPIs through best-in-class strategies, planning and data analysis. This role requires the ability to align and collaborate with key stakeholder groups and influence senior management with data-driven insights and narratives. The VP will report to the Senior Vice President, MSP&A.
Responsibilities
Lead analysis and develop frameworks for evaluating the long-range planning for the Peacock Marketing team, including audience segmentation, customer content preferences, demographics, and other consumer behaviorPartner closely with internal and external teams to utilize 1st and 3rd party data to determine priority audience profilesDeliver data-derived insights and action items to assist in the marketing prioritization and planning processPartner closely with the Organic Social team to develop the organic social strategy, including platform efforts and audience developmentDevelop KPIs for marketing and social media that are aligned with overall business objectives and partner with Decision Sciences on creating metrics and dashboards to track performance
Qualifications
Required Qualifications:
10+ years of professional experience, including areas such as management consulting, business strategy, investment banking and business development.A strong understanding of the entertainment streaming landscape and business models.Excellent business acumen and the ability to form judgements and actionable recommendations.Demonstrates high level of business acumen and thought leadership including strong influencer skills across multiple areas, businesses, and leaders.Highly effective communicator, both written and verbal.
Desired Characteristics
Successful track record working collaboratively and creatively in coming up with big ideas, pushing for innovation, and managing priorities.Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.Proven leader with experience retaining, attracting, and motivating best-in-class talent.Strong leader with experience hiring and managing a team and the ability to motivate and develop junior team members.Proven track record working within a fast-paced work environmentProven excellent communication (written and verbal), organizational, project management, and problem-solving skills.Exceptional collaborator with proven ability to work effectively across all parts of the organization. Leads the team to operate in the same way.Demonstrates a propensity for innovative thinking and entrepreneurial attitude while being respectful of business dynamics.Bachelor’s degree.MBA degree a plus.
Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $190,000 - $250,000 (bonus and long-term incentive eligible)
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants
and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation,
marital status, pregnancy, veteran status, membership in the uniformed services,
genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories,
or arrest or conviction records, in a manner consistent with relevant legal
requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring
Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
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right to request a reasonable accommodation if you are unable or limited in your
ability to use or access nbcunicareers.com as a result of your disability. You can
request reasonable accommodations by emailing AccessibilitySupport@nbcuni.com.#J-18808-Ljbffr