Director, Segment Channel Marketer, Retail, Services Partner
U.S. Bank - Denver, Colorado, United States, 80285![U.S. Bank](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at U.S. Bank
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Overview
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
We are seeking an experienced and dynamic marketer to serve as a merchant champion serving enterprise segment and partnership audiences as part of the NA Marketing team. This role will provide marketing strategy and execution to deliver revenue contribution opportunities serving enterprise retail and service segments and association partnerships.
The role will work in tandem with Elavon business line managers, sellers and GTM teams to understand business objectives, buyer persona and segment messaging to drive effective campaigns to deepen customer and prospect growth. This position requires a self-starter and results-oriented individual who can quickly and effectively respond to the ever-changing needs of the business and immerse themselves in targeted segments. The ideal candidate is a marketing professional with proven, hands-on experience developing and executing programs and campaigns with a proven track record. The candidate should be a good storyteller that can provide succinct messaging across marketing channels based on audience journeys and needs.
Primary Duties
Develop and implement comprehensive marketing strategies aligning with our business objectives.
Work with product commercialization teams to build segment value proposition and messaging focusing on target audiences and needs.
Work closely with sellers and relationship management teams to develop marketing strategy and help to drive new opportunities supporting revenue goals.
Ability to gain deep knowledge of segments from a user and seller perspective through market insights, seller collaboration, participation in industry's relevant engagements/events, customer immersions and from industry association's research/industry publications.
Regularly monitor the industry and competitive environment in determining market and technological trends to drive at richer customer value propositions.
Develops and provides sellers with the information, content, and tools that will help sales successfully engage the client throughout the buying process, in collaboration with Product Marketing teams and Brand Communications.
Manages project budgets and expenditures within company process
Manages legal and compliance approvals for all marketing initiatives.
Analyze campaign performance, and make any necessary adjustments; develops campaign/program dashboard monitoring results
Work with our events team to ensure that we are positioned as a leader with high-impact segment events engaging with target audiences for prospects and customer.
Build relationships with marketing and channel leaders, peers, and internal cross-functional teams.
Develop marketing strategies to drive opportunities with a ONE Bank approach.
Requires knowledge of diverse marketing technologies platforms and channel strategy to optimize campaigns.
Knowledge and Experience
10+ years of proven demonstrated, progressive experience in planning and executing marketing campaigns.
Demonstrated experience in developing, implementing, and managing segmentation strategies.
Mid-Market to enterprise revenue segment experience a plus
Strong understanding of campaign technologies (salesforce, marketing cloud, ABM platforms)
Broad experience/understanding of all facets of marketing. B2B marketing and bank and/or payment experience a plus
Skill in messaging and value props for a variety of audiences
Strong analytical thinking and problem-solving skills.
Proven ability to successfully handle multiple projects and meet critical deadlines in fast-paced, high-pressure environment.
Team player. Flexible. Excellent Communicator.
Creative thinker with a results-oriented mindset and passion for driving growth and engagement.
Hybrid/flexible schedule
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (https://eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $95,285.00 - $112,100.00 - $123,310.00
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.